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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Today, generative AI enables dynamic customer segmentation and profiling.

B2C 68
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Putting AI-enhanced analytics at the heart of retail customer experience

OpenText Information Management

The cell had worked out this was a trip … The post Putting AI-enhanced analytics at the heart of retail customer experience appeared first on OpenText Blogs. I hadn’t told it where we were going – there wasn’t an appointment on my calendar.

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How my Apple Watch gave me a window into a world of IoT in Retail

OpenText Information Management

So far, the Retail sector has been slow to embrace IoT but it’s beginning to happen. Buying an Apple … The post How my Apple Watch gave me a window into a world of IoT in Retail appeared first on OpenText Blogs.

Retail 102
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How to Win Customers and Drive Loyalty With Data

Reltio

Do you find yourself wondering how to win customers in this hyper-competitive, always-on era? In a day and age when it's incredibly easy for customers to switch providers or change loyalties, only customer experience can save you. How to Win Customers: Data Unlocks the Door . You're not alone.

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Now is the Time for “Moments-Based Marketing”

Reltio

His research focuses on exploring strategies for leveraging technology to deliver relevant and engaging customer experiences. The shift to online commerce since the start of the pandemic in the US - both in B2C and B2B - has been dizzying. Merging separate brick-and-mortar and online customer data can be daunting.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas. The advanced capabilities of generative AI for text, visuals and video have the potential to create a more personalized and engaging experience.

Marketing 118
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What Makes a Data Genius?

Reltio

Kevin McBride and Jay Hook of HP took the opportunity of managing mismatched B2B account data, and turned it into an exceptional B2B Account Master implementation, beginning their sophisticated digital transformation journey. Whether it is retail, CPG, or auto industry, unlocking the value of customer data is always challenging.

B2B 40