Remove B2B Remove Customer Experience Remove Retail Remove Security
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.

B2C 70
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas. The advanced capabilities of generative AI for text, visuals and video have the potential to create a more personalized and engaging experience.

Marketing 121
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Is Your Customer Experience Future-Ready?

Reltio

Blake Morgan , Customer Experience Futurist, makes her point in the Forbes article Five Trends Shaping the Future of Customer Experience In 2019. According to her, “customer experience (CX) is now seen as a key business strategy for every brand.”

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How AI is fueling the growing market for cloud-based data unification

Reltio

Additionally, enterprises recognize the growing need for real-time data to support agile decision-making and personalized customer experiences in the digital age. Data fragmentation and silos are common challenges faced by various industries, including financial services, insurance, B2B, and retail.

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Reltio Named a Leader in the 2021 Forrester Wave™ Report for MDM

Reltio

Reltio scored well in matching, context, governance, business templates, deployment, security, and scalability. Reference customers liked its capabilities around user-friendly search, ease to manage, and reliability, as well as its well-managed software-as-a-service (SaaS) platform.”.

MDM 98
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Kofax advances enterprise-wide deployment of next-generation robotic process automation to rapidly and exponentially scale the digital workforce

Info Source

“Kofax RPA has eliminated 100 percent of the cost of routine B2B portal updates and eliminated costly transcription errors,” said Darren Klaum, Director, Business Systems at PITT OHIO. “By Product Information. Next-Generation RPA: RPA+Artificial Intelligence Platform. Supporting Resources.