article thumbnail

News alert: AppDirect poll reveals company leaders losing sleep over cyber risks, compliance

The Last Watchdog

28, 2023 – AppDirect , the world’s leading B2B subscription commerce platform, today released key findings from its IT Business Leaders 2024 Outlook Report. In fact, all of their other concerns—malware, stolen data, phishing, ransomware and misconfiguration of cloud services—include an element of human error and/or malice.

article thumbnail

How AI is shaping the future of EDI

OpenText Information Management

Yet, while the technologies used for EDI connectivity continue to evolve, misconceptions and a general lack of understanding around EDI and B2B integration persist. B2B integration solutions must support these kinds of data flows and core EDI messaging to avoid fragmentation of supply chain data flows across multiple platforms.

B2B 57
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SHARED INTEL Q&A: My thoughts and opinions about cyber threats — as discussed with OneRep

The Last Watchdog

Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. Regular training and simulations can help reduce risks associated with human errors. How can companies minimize risks?

article thumbnail

Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

If the training data is biased or incomplete, the models may generate inaccurate content. Because various generative AI solutions are trained on large swaths of data, they have the capability to pull and interpret existing data incorrectly. Thus, the tool has the potential to provide unexpected results.

Marketing 114
article thumbnail

Three customer success trends in a post-pandemic world

OpenText Information Management

As B2B SaaS companies gained popularity in the early 2000s, vendors faced a challenge: neglecting customer training and retention led to frustrated users grappling with complex software, resulting in higher churn rates and reduced profitability. What is customer success? Customer success grew out of the boom in SaaS companies.

Sales 62
article thumbnail

Q&A: SolarWinds, Mimecast hacks portend intensified third-party, supply-chain compromises

The Last Watchdog

SolarWinds and Mimecast are long-established, well-respected B2B suppliers of essential business software embedded far-and-wide in company networks. The big security challenge today is that large enterprises are rushing headlong to capture the benefits of agility and flexibility that cloud computing and edge-less networks offer.

article thumbnail

Seven things to considering Account-Based Marketing– My Thales ABM Journey

Thales Cloud Protection & Licensing

I completed some online training including the as the Demandbase One Foundation Certification. No cold calls ” and “ ABM is B2B ”). Before jumping in with both feet, I spent a fair amount of time getting up-to-speed on the ABX world. I also did some background reading (I highly recommend “ No spam.