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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  And the centrality of these experiences isn’t limited to B2C vendors.

B2C 65
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Elevate Your IAM Strategy with Thales at EIC 2024

Thales Cloud Protection & Licensing

Because AI has taken center stage in identity verification and authentication, Jason will delve into the risks and biases and how these impact customer experience, architecture, and compliance.

B2B 62
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This Identity Management Day, Go BIG or Go HOME!

Thales Cloud Protection & Licensing

IAM is no longer just a means to be compliance- and audit-friendly. It got the board’s attention because it was no longer a case of piecemeal operational efficiency improvement or compliance – it was a case of business continuity and survival. The B2B landscape wasn’t that different either.

B2C 87
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What is progressive profiling and how can it benefit your business?

Thales Cloud Protection & Licensing

In fact, Gartner has shown that 71% of B2C and 86% of B2B customers expect companies to be well-informed about their personal information during an interaction. In short, progressive profiling is an approach to data collection where customer data is gradually collected with relevance, transparency, and compliance at the forefront.

IT 62
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Delivering ROI for Our Customers When it Matters Most

Reltio

The study’s composite customer had both B2B and B2C channels, which is an important characteristic as Reltio’s platform is deployed by our customers in both contexts. Improved first call resolution in B2B and B2C call center environments created $3.1 million in savings. million in savings.

MDM 52
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Trying to tackle Big Data: European Union launches draft Data Act

Data Matters

Complementing the above proposals, the Data Act is aimed at giving individuals and businesses more control over their data; it regulates data sharing between business to consumer ( B2C ), business to business ( B2B ) and business to government ( B2G ). See also here for our previous blog on this legislative proposal. Next steps.

Big data 117
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The death of duplicate data spending

Collibra

In a large B2B or B2C enterprise, hundreds of thousands of dollars are wasted on redundant third-party data purchase every year. Improve compliance of external data usage to reduce risk and potential costs. Ensure data compliance and other critical data constraints are understood from the beginning.