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UK ICO Publishes New Direct Marketing Guidance and Checklists

Hunton Privacy

The UK Information Commissioner’s Office (“ICO”) recently published a package of detailed guidance and checklists for direct marketing activities. PECR applies to direct marketing activities even where personal data is not involved.

Marketing 108
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New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. 122 of the Data Protection Act 2018. Classification of obligations.

Marketing 104
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ECJ’s ruling on the interpretation of “personal data” and “joint controller” in the context of the IAB TCF Framework

Data Protection Report

The judgment of the ECJ is unsurprising given previous case law on the definitions of “personal data” and “controller” under the GDPR and the ECJ’s emphasis that the overarching objective of the GDPR is to “[ ensure] a high level of protection of the fundamental rights and freedoms of natural persons ”.

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Argentina Personal Data Protection Bill Sent to Congress

Hunton Privacy

Palazzi from Allende & Brea in Argentina reports that on June 30, 2023, the Argentine Executive Branch sent the new proposed Personal Data Protection Bill (the “Bill”) to the National Congress for consideration. 25,326 of 2000).

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Belgian Data Protection Authority Releases Direct Marketing Recommendation

Hunton Privacy

On February 10, 2020, the Belgian Data Protection Authority (the “Belgian DPA”) published its Recommendation 1/2020 on data processing activities for direct marketing purposes (the “Recommendation”). Direct marketing is one of the Belgian DPA’s top priorities for the next few years, as indicated in its 2019-2025 Strategic Plan.

Marketing 109
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Selling and utilising personal data in an insolvency situation

Data Protection Report

For example, in February of this year, the FCA and ICO issued a joint statement warning regulated firms and insolvency practitioners of their responsibilities when dealing with personal data. What are the legal mechanisms to sell or utilise personal data in an insolvency situation? Can this be done? It depends.

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CNIL Fines Groupe Canal+ 600,000 Euros For Direct Marketing and GDPR Infringements

Hunton Privacy

The CNIL’s Decision and Sanction Key takeaways from the CNIL’s investigations include: Groupe Canal+ was unable to provide any evidence of valid consent from individuals for the sending of direct marketing communications. In light of these infringements, the CNIL imposed a €600,000 fine on Groupe Canal+.

GDPR 64