How to Unite B2B PR and Content Marketing for Powerful Results
OpenText Information Management
JANUARY 2, 2018
But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. According to these individuals, you should either have PR or content marketing -- not both. Now that we have a clear definition of what public relations is, let's move on to content marketing.