KSJO 92.3 - Good Product, Bad Marketing. A Case Study

John Battelle's Searchblog

In case you're wondering, it was this period of time that inspired the name of my company Federated Media , or FM - the explosion of independent voice in radio during the 1970s was quite similar to the explosion of independent voices on the web today.but I'm taking a detour.

Capitec Bank innovates to create real-time client interaction

OpenText Information Management

When we looked at the market for a company to assist … The post Capitec Bank innovates to create real-time client interaction appeared first on OpenText Blogs. How can digital technologies help banks gain a competitive advantage in today’s highly competitive financial services sector?

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Understanding web archive access and use with Google Analytics: Lessons and questions from the Federal Depository Library Program


To clean our data of Ghost Spam we followed the procedures found on the blog Ohow.co: Digital Marketing & Analytics in their article “ Ultimate Guide to Removing Google Analytics Spam and Other Junk Traffic. ” Case Studies How To

“Make It Weird”: Building a collaborative public library web archive in an arts & counterculture community


Case Studies Collaborative Collecting Community Websby Dylan Gaffney, Forbes Library.

From local to global, NYARC’s networks bring art history to the web archive


In this case, why are three heads better than one? My team at NYARC has also contributed to beta testing initiatives and studies with colleagues in the computer science department at Old Dominion University, LS3, and Rhizome, in addition to Archive-It. by Karl-Rainer Blumenthal.

How to Unite B2B PR and Content Marketing for Powerful Results

OpenText Information Management

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.

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Kofax Announces “First Year Free” Offer for its Market Leading Information Capture Solutions

Document Imaging Report

Irvine, CA, November 30, 2017 – Kofax® , a leading provider of software to simplify and transform the First Mile™ of business, today announced a “First Year Free” offer that allows organizations to try and buy its market leading Kofax Capture™ and Kofax Transformation™ software on a no charge basis.

The 2013 Summit Arrives: Bridging Data And Humanity

John Battelle's Searchblog

But to marketers and consumers alike, “data” is often a poorly defined term that can elicit confusion, anxiety, and even fear. Rooted in the firmament of digital marketing, the event will reach out to explore the human implications of data, algorithms, mobility, and technological progress.

SamSam Ransomware operators earned more than US$5.9 Million since late 2015

Security Affairs

The security experts from Sophos have published a report on the multimillion-dollar black market business for crooks, they analyzed the SamSam ransomware case as a case study.

Google's Data on Login Thefts

Schneier on Security

This is interesting research and data: With Google accounts as a case-study, we teamed up with the University of California, Berkeley to better understand how hijackers attempt to take over accounts in the wild. From March 2016 to March 2017, we analyzed several black markets to see how hijackers steal passwords and other sensitive data. [.].

San Francisco In The Spring: Come To Signal

John Battelle's Searchblog

Signal San Francisco is a one-day event (March 21) focused on the theme of integrating digital marketing across large platforms (what I’ve called “dependent web” properties) and the Independent Web.

Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Perficient Data & Analytics

B2B Marketing Analytics Demo. What You Need to Know About Financial Services Cloud: A Case Study. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist.

Career Choice Tip: Cybercrime is Mostly Boring

Krebs on Security

The findings come in a new paper released by researchers at Cambridge University’s Cybercrime Centre , which examined the quality and types of work needed to build, maintain and defend illicit enterprises that make up a large portion of the cybercrime-as-a-service market.

New book tackles the challenges of discovery in the (post-Google) era


Facet Publishing announce the release of Resource Discovery for the Twenty-First Century Library: Case studies and perspectives on the role of IT in user engagement and empowerment, edited by Simon McLeish. New book tackles the challenges of discovery in the (post-Google) era.

RMS Section Meeting: teasers!

The Schedule

Records underscore every function within these organizations including acquisitions, building management, conservation, curation, human resources, marketing, and outreach. In this case study, the author explores the university archivist’s role in identifying opportunities for collaboration with academic campus museums; in the identification and management of records with permanent value to the museum and/or archival value; and in policymaking

Direct Mail Ain’t Dead, Says Facebook

John Battelle's Searchblog

I guess Facebook can’t grow using only its own platform to market its wares. It’s kind of interesting that Facebook is now marketing in new ways… so open it I did. But I can post (a bad photo of) the letter, in case you’re interested.

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Ephesoft Recognized as Alfresco Software’s Global Technology Partner of the Year

Document Imaging Report

Go-to-Market Worldwide Technology Partnership Focuses on Cloud Innovation and Improved Customer Success. In their go-to-market strategies, Alfresco and Ephesoft have seen a significant increase in new opportunities together in the last few months.

e-Records 2019 Call for Presentations

The Texas Record

The one-day conference gathers records management and information technology staff from the state and local level together to learn from each other by sharing case studies, solutions, best practices, challenges, and lessons learned.

FTC Releases Summary of Workshop on Privacy Disclosures

Hunton Privacy

The workshop covered disclosure effectiveness, case studies and future approaches, and applications to disclosure design. Events Marketing Advertisement Consumer Protection Edith Ramirez Federal Trade CommissionOn November 30, 2016, the FTC released a staff summary (the “Summary”) of a public workshop called Putting Disclosures to the Test.

Who will win the driverless / autonomous car wars?

Information Matters

Historical case studies ( eg. I’ve been planning some new classes for the fast-approaching semester and have decided to use the example of driverless vehicles to help my students think about what determines which type of companies win when a new technology emerges.

Higher learning


“Temple Is Probed Over Online MBA Marketing,” The Wall Street Journal , July 26, 2018 B5. University accused of deceptive marketing to prospective MBA students. Maybe the ex-Dean can be the subject of a case study in the Ethics curriculum. Sometimes, I select stories just for the headline I can write over it. What is the lesson here? School may have tweaked some test data to improve the school’s ranking. Did non-students learn more than students?

Crooks offer millions to skilled black hats to help them in extortion campaigns

Security Affairs

Cybercrime gangs aim at hiring skilled hackers that can help them in extortion campaign against high-worth individuals, in this case they promise $30,000 per month ($360,000 per year).

Sales 110

MITRE evaluates Enterprise security products using the ATT&CK Framework

Security Affairs

There are a lot of products on the market that try to detect adversary behavior, and we’re trying to figure out what they can do,” says Frank Duff, principle cybersecurity engineer at MITRE.

Zurich refuses to pay Mondelez for NotPetya damages because it’s ‘an act of war’

Security Affairs

There are a few markets where we have permanently lost some of that revenue due to holiday feature timing, but we expect we will be able to recognize the majority of these delayed shipments in our third quarter results,” Mondelez declared in July.

Why Data Now Makes Every Company a Tech Company

Perficient Data & Analytics

In fact, many of the case studies I see are focused on how tech companies have become even smarter and data-driven. As a “seed to shelf” producer, Sinar Mas must excel at wildly different functions–grower, harvester, producer, commodity trader, marketer, and seller.

How Secure Are Bitcoin Wallets, Really?

Security Affairs

So, the companies behind those wallets wisely emphasize why their products are more secure than what competitors offer and why that’s the case. But, beyond the marketing language, what’s the truth about the security of these wallets? This case study, as well as others associated with less-than-locked-down Bitcoin wallets, emphasizes how people should not get too comfortable after buying a Bitcoin wallet, even one considered as being among the best of the best.

SonyATV Music Publishing Selects Square 9® Softworks as Enterprise Content Management Partner

Document Imaging Report

Square 9 is proud to provide SonyATV with proven enterprise-level document management solutions that have enabled everyday business operations to be completed effectively, accurately, and with less strain on staff,” said Lauren Ford, Corporate Communications Manager of Square 9 Marketing.

Austin Signal: The Program

John Battelle's Searchblog

(cross posted from the FM Blog ) In just a few days I'll be welcoming 200 or so digital marketers to Signal Austin , the second edition of FM's Signal conference series - regional, "mini" versions of our highly-acclaimed annual New York event.

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OpenText Showcases how Intelligence, Integration and Automation Drive Innovation in Content Services at AIIM Conference 2019

Document Imaging Report

New features and platform enhancements are helping our customers solve business challenges and develop competitive advantage,” said Stephen Ludlow, OpenText Vice President of Product Marketing and AIIM Board Member. Fred Sass, OpenText Senior Director of Product Marketing will address the conference on “Five Ways that Automation, Integration, and Intelligence are Redefining Content Services” on March 26 at 4:30 pm.

Join Us For the Sixth Annual CM Summit in New York During Internet Week

John Battelle's Searchblog

We're very excited to announce the theme and initial speaker lineup for our 6th annual Conversational Marketing Summit. Each Signal focuses on a key new area of digital marketing: Location , Real Time , Content , and Social.

(Discussion Recap) A Perfect Storm? Panel Discussion on Handling a Cybersecurity Incident

HL Chronicle of Data Protection

As a result, it will trigger numerous disclosure obligations to data and financial regulators, to customers and to the market. Peter Marta. Arwen Handley. Philip Parish. Nicola Fulford.

Oracle Planning: Driver-based Rolling Forecast at #Kscope18

Perficient Data & Analytics

Rolling forecasts in healthcare are challenging because Key Performance Indicators (KPIs) are unique to each organization and market conditions are ever changing. KSCOPE18 Session: Case Study: Implementing one of its kind driver based rolling forecast model at MD Anderson Cancer Center using Hyperion Planning with ASO integration.

CM Summit New York, Your Input and Reg Is Open

John Battelle's Searchblog

Registration for this year's Conversational Marketing Summit , thrice sold out, is now open. Our theme this year is "What Works: The Case Studies." Now we have real cases to study. There are so many great examples of smart digital marketing to talk about.

Ephesoft Launches Context Driven Productivity at Enterprise Productivity Summit

Document Imaging Report

Semantik Invoice will be available to the Americas market in Q2 and is targeting a worldwide release later this year. Other industries and use cases identified as ideal targets for next-generation CDP.

Digital Workers Thrive with ABBYY and UiPath Partnership

Document Imaging Report

IDC research firm forecasts the intelligent process automation market, a group of technologies including content intelligence, will grow to $20.7 billion by 2023, and estimates the RPA market to grow to $3.9

Signal LA: The Curtain Raiser - Tim and Arianna Open A Sold Out Show

John Battelle's Searchblog

The focus, appropriately, is on the role of content in marketing. We'll then pivot into a Case Study from the newly public Demand Media, and then a conversation with Twitter co-founder Biz Stone.

Sales 67

Advocating for digital preservation through better corporate governance


She goes on to explain how the archive team has subsequently gone on to create a trusted online source of digital corporate knowledge and assets for departments right across the organization including marketing, legal, strategic planning, governance, journalism and global business.

DriveTime Automotive Group Selects Square 9? Softworks as Exclusive Enterprise Content Management Partner

Document Imaging Report

Square 9 is proud to provide DriveTime with proven enterprise-level document management solutions that have enabled everyday business operations to be completed effectively, accurately, and with less strain on staff,” said Lauren Ford, Corporate Communications Manager of Square 9 Marketing. “As To learn more about DriveTime’s implementation of Square 9’s solutions, visit www.square-9.com/case-studies/globalsearch-auto-loans/. NEW HAVEN, CONN.,

What Should Be The Core Competencies For Cybersecurity For C-Suite

Cyber Info Veritas

In the case of security professionals, they must be equipped with the necessary bandwidth to increase the alerting threshold and investigate alerts. In my experience, it is also important to remember that C-suite executives respond well to case studies.

CM Summit NYC in June: Agenda Is Live

John Battelle's Searchblog

I'm pleased to announce the agenda of our 5th CM Summit: Marketing in Real Time. I'm excited about of the mix of one-on-one interviews, hand-picked case studies, and focused discussions with leaders from major brand advertisers, agencies, and digital media companies.