Data Protection Report
JANUARY 10, 2023
The Direct Marketing Guidance is accompanied by various resources, including checklists, FAQs, an online training module, specific guidance relating to SMEs, B2B marketing, data brokers, political campaigning and direct marketing in the public sector. B2B marketing on professional networking sites.
IBM Big Data Hub
SEPTEMBER 26, 2022
The key is making sure all this data is transparent and responsibly governed for privacy and security. In B2B or B2C circles, a 360-degree view of customers or citizens offers a holistic, comprehensive picture of a person based on data collected from all touch points. Achieving data literacy with storytelling and visualization.
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The Last Watchdog
OCTOBER 5, 2023
Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. Erin: What role should governments play in combating cybercrime? Acohido Pulitzer Prize-winning business journalist Byron V.
Collibra
AUGUST 7, 2020
In a large B2B or B2C enterprise, hundreds of thousands of dollars are wasted on redundant third-party data purchase every year. These gaps can be closed with an integrated data governance and data catalog solution. How to streamline data acquisition and eliminate duplicate data spending.
Data Protection Report
SEPTEMBER 17, 2019
The amendments include the limitation that “personal information” is not “publicly available” if the data was used for a purpose not compatible with the purpose for which the government maintained it has been deleted. As a result, information legally made available from federal, state or local governments is not “personal information.”
Reltio
FEBRUARY 9, 2021
We’ve seen that same evolution in B2B tech as well. Contemporary B2B freemium products are often feature rich, enabling customers to get to know a service. Splunk is a textbook example of how to build community the right way. . Gartner’s Peer Insights is the perfect example of this. Authenticity reigns supreme.
Thales Cloud Protection & Licensing
JANUARY 9, 2023
Oxford Instruments has long been a leader in research technology used by academic institutions, private R&D departments, and government agencies. The result is that customers expect their devices to do more, so both B2B and B2C companies are compelled to expand their hardware device’s functionality with embedded software.
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