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Customer service vs customer experience: Key differentiators

IBM Big Data Hub

In many organizations, but not all, customer service is treated as part of the customer experience. Both are interested in driving customer satisfaction, but they focus on different parts of the customer journey to achieve it. So what are the key differences in customer service vs. customer experience?

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Exploring the hyper-competitive future of customer experience

IBM Big Data Hub

The future of customer experience (CX) is more : more data, more technology, more surprising and delighting. It’s also more pressure to retain those customers, whether those interactions happen online or in-store. As customer expectations and habits change, so too must the CX that organizations provide.

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Real-time artificial intelligence and event processing  

IBM Big Data Hub

Artificial intelligence is also key for businesses, helping provide capabilities for both streamlining business processes and improving strategic decisions. Events as fuel for AI Models: Artificial intelligence models rely on big data to refine the effectiveness of their capabilities.

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7 customer experience trends in 2024

IBM Big Data Hub

Customer experience (CX) defines a customer’s journey with a company, including both direct and indirect touchpoints. Businesses that place the emotional needs of the buyer persona at the forefront of the customer experience strategy fosters great relationships.

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Customer experience examples that drive value

IBM Big Data Hub

Organizations that provide an excellent customer experience (CX) can improve sales revenues by 2 to 7 percent and profitability by 1 to 2 percent, according to McKinsey. Focusing on good CX can increase customer satisfaction and drive more meaningful customer interactions, ultimately increasing sales and customer retention.

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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

An evolution of customer experience (CX) was to be expected. Throughout modern history, organizations have encountered internal and external challenges that changed how they interact with customers and how customers view those organizations. Customer needs changed. Customer retention is difficult to keep high.

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Artificial Intelligence: a new frontier to customer experience

OpenText Information Management

Facing heightened competition and increasing demands from customers, many organisations are now leveraging Artificial Intelligence (AI) to stay ahead of the curve. According to the … The post Artificial Intelligence: a new frontier to customer experience appeared first on OpenText Blogs.