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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

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Data monetization: driving the new competitive edge in retail

CGI

Data monetization: driving the new competitive edge in retail. Retailers are fully aware that their future relies largely on their ability to use data efficiently. However, in today’s dynamic and highly competitive retail sector, retailers need to accelerate their plans and commit resolutely to the path of data monetization.

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How IBM and AWS are partnering to deliver the promise of AI for business

IBM Big Data Hub

The global AI market is projected to grow to USD 190 billion by 2025, increasing at a compound annual growth rate (CAGR) of 36.62% from 2022, according to Markets and Markets. One of the largest children clothing retailer in the US utilizes this solution to streamline its complex supply chain.

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How IBM Planning Analytics can help fix your supply chain

IBM Big Data Hub

IBM Planning Analytics, or TM1 as it used to be known, has always been a powerful upgrade from spreadsheets for all kinds of planning and reporting use cases, including financial planning and analysis (FP&A), sales & operations planning (S&OP), and many aspects of supply chain planning (SCP). Then, everything comes together.

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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

Early on, ecommerce marketing strategies touted the novelty of tax-free, online-only retailing that incentivized consumers to select an online channel both for convenience and better pricing options. But the paradigm has shifted. Experience is the North Star of conversion.

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6 ecommerce trends to watch

IBM Big Data Hub

As the ecommerce market grows exponentially, six trends projected to heavily impact the global market are artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants. The ecommerce market has grown exponentially over the last decade.

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