John Battelle's Searchblog

DECEMBER 29, 2022

Apple, of course, owns a massive consumer data platform (iOS and the iPhone), and despite the insanely great contradiction inherent in a “privacy” company building a data-driven advertising business, Apple will likely grow past $10 billion in advertising revenues in 2023. (I’d My third, focused on markets, is here.

Marketing 59

Marketing Retail Sales IT 59

John Battelle's Searchblog

DECEMBER 29, 2009

2007 How I Did 2006 Predictions 2006 How I Did 2005 Predictions 2005 How I Did 2004 Predictions 2004 How I Did. Now, watch for my predictions in 2010. I predicted: Tied to #3 above, Microsoft will gain at least five points of search share in 2009, perhaps as much as 10. Related: 2009 Predictions. 2008 Predictions.

IT 40

IT Sales Marketing 40

Security Affairs

SEPTEMBER 2, 2019

Stuxnet is a malicious computer worm developed to target SCADA systems that was first uncovered in 2010, but researchers believe its development begun at least 2005. Khan stole the designs to build Pakistan’s nuclear program, then proceeded to market them to other countries, including Iran and Libya.” In 2003, British and U.S.

Military 88

Military Manufacturing Access Security 88

John Battelle's Searchblog

JANUARY 3, 2016

This trend will evince itself in many forms: We’ll see massive older companies shift their marketing focus to purpose-based messaging – both to insure top talent considers them as a career choice, and to maintain relevance to a new generation of purpose-based consumers. Predictions 2010. 2010: How I Did.

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IoT Blockchain Marketing IT 75

John Battelle's Searchblog

DECEMBER 21, 2023

Beyond that, Apple is already close to a $10 billion annual run rate in its app store advertising business. Well, I was right for a few months, but then, somehow, the crypto markets shook off all the bad news and … went batshit, rising 85 (Ethereum) to 160 percent (bitcoin). Crypto will go sideways in ’23. Grade: Fail.

Marketing 59

Marketing IT 59

John Battelle's Searchblog

DECEMBER 26, 2018

Just 10-15 years ago, things weren’t heading toward the our currently crippled version of the Internet. Back in the heady days of 2004 to 2010 – not very long ago – a riot of innovation had overtaken the technology and Internet world. After 2010 or so, things went sideways. Remember LivePlasma ?

Data structuring 102

Data structuring Marketing IT Paper 102

John Battelle's Searchblog

DECEMBER 19, 2017

Score: 10 of 10. #2: Score: 5 of 10. #3. Score: 4 of 10. #4. But last year I wrote: “But fear of cyber warfare, fraud, and over-reaching marketers and government will create huge openings for consumer friendly versions of currently opaque products like PGP, password managers, and the like.” Score: 7 of 10. #5.

Privacy 55

Privacy Marketing IT Data collection 55

John Battelle's Searchblog

DECEMBER 19, 2017

Score: 10 of 10. #2: Score: 5 of 10. #3. Score: 4 of 10. #4. But last year I wrote: “But fear of cyber warfare, fraud, and over-reaching marketers and government will create huge openings for consumer friendly versions of currently opaque products like PGP, password managers, and the like.” Score: 7 of 10. #5.

Privacy 40

Privacy Marketing Data collection IT 40

John Battelle's Searchblog

DECEMBER 19, 2017

Score: 10 of 10. #2: Score: 5 of 10. #3. Score: 4 of 10. #4. But last year I wrote: “But fear of cyber warfare, fraud, and over-reaching marketers and government will create huge openings for consumer friendly versions of currently opaque products like PGP, password managers, and the like.” Score: 7 of 10. #5.

Privacy 40

Privacy Marketing Data collection IT 40

John Battelle's Searchblog

DECEMBER 27, 2023

IP holders – artists, newspapers, craftspeople – will press their lawsuits and infuse the market with uncertainty and hesitancy. But stress fractures are inevitable as market forces shift. Enterprise Data Moves Beyond Marketing. And for once, it won’t be to make a marketing campaign more efficient.

Marketing 121

Marketing Energy and Utilities Big data B2B 121

John Battelle's Searchblog

JANUARY 6, 2017

The same goes for the marketing industry – publishers and marketers alike should be able to consolidate and leverage data across all meaningful platforms, instead of cultivating different patches in every service’s walled gardens. And yeah, that’s a fix, because I’ve already read it… 10.

Marketing 56

Marketing Privacy IT Data collection 56

John Battelle's Searchblog

JANUARY 2, 2019

But I think there may be other reasons China’s reach will extend its grasp: It depends on global growth and optimistic debt markets. And both of those things will fail this year, exposing what is a marvelous but unsustainable experiment in managed markets. Predictions 2010. 2010: How I Did. 2004 Predictions.

Government 106

Government Marketing GDPR IT 106

John Battelle's Searchblog

DECEMBER 27, 2019

This past year, I predicted the fall of both Zuck and Trump, not to mention the triumph of cannabis and rationale markets. Nearly 10 million people were displaced by climate change in 2019. The fact is, this past year the black market for cannabis kicked the legal market’s ass. Damn, was I wrong. Whifferoo.

Marketing 127

Marketing IT Privacy Government 127

John Battelle's Searchblog

DECEMBER 27, 2021

And hey, China’s got the Minority Report market in the bag!) And NFTs – the web3 equivalent of dot com stocks – grew into a massive market as well, clocking more than $10 billion in purchases last quarter. Unlucky #8: The markets take a breather, and SPACs get a bloody nose. Predictions 2010.

Blockchain 59

Blockchain Marketing Sales Artificial Intelligence 59

John Battelle's Searchblog

DECEMBER 30, 2018

Score: 10/10. A tanking stock market that has lost all faith in the President’s leadership. Score: 10/10. Score: 7/10. As I wrote: “All the year-in-review stock pieces will note that tech didn’t drive the markets in the way they have over the past few years. Score: 10/10.

Blockchain 111

Blockchain IT Marketing Mining 111

John Battelle's Searchblog

JANUARY 1, 2021

The company’s own employees are increasingly uncomfortable with their leadership, and its consumers and marketing partners are increasingly looking for alternatives to a platform they see as toxic and unwilling to change. The markets take a breather, and SPACs get a bloody nose. Predictions 2010. 2010: How I Did.

Marketing 144

Marketing Artificial Intelligence Blockchain Communications 144