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Predictions 2024: It’s All About The Data

John Battelle's Searchblog

IP holders – artists, newspapers, craftspeople – will press their lawsuits and infuse the market with uncertainty and hesitancy. But stress fractures are inevitable as market forces shift. Enterprise Data Moves Beyond Marketing. And for once, it won’t be to make a marketing campaign more efficient.

Marketing 121
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Grading my 2023 Predictions: The Batting Average Dips

John Battelle's Searchblog

Beyond that, Apple is already close to a $10 billion annual run rate in its app store advertising business. Well, I was right for a few months, but then, somehow, the crypto markets shook off all the bad news and … went batshit, rising 85 (Ethereum) to 160 percent (bitcoin). Crypto will go sideways in ’23. Grade: Fail.

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Predictions 2009

John Battelle's Searchblog

2004 Predictions. 2004 How I Did. And in the end, that brings long term health to markets. The web is where people are spending their time, the web will be where marketers spend their money. It will also struggle to find an answer to the question of how it diversifies its revenue in 2009. Related: 2008 Predictions.

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Predictions Review: Trump, Zuck Crush My Optimism In 2019

John Battelle's Searchblog

This past year, I predicted the fall of both Zuck and Trump, not to mention the triumph of cannabis and rationale markets. Nearly 10 million people were displaced by climate change in 2019. The fact is, this past year the black market for cannabis kicked the legal market’s ass. Damn, was I wrong. Whifferoo.

Marketing 127
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Predictions ’23: Advertising – Netflix, Apple, Amazon, Twitter

John Battelle's Searchblog

Apple, of course, owns a massive consumer data platform (iOS and the iPhone), and despite the insanely great contradiction inherent in a “privacy” company building a data-driven advertising business, Apple will likely grow past $10 billion in advertising revenues in 2023. (I’d My third, focused on markets, is here.

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Predictions 2021: Disinformation, SPACs, Africa, Facebook, and a Return to Tech Optimism

John Battelle's Searchblog

The company’s own employees are increasingly uncomfortable with their leadership, and its consumers and marketing partners are increasingly looking for alternatives to a platform they see as toxic and unwilling to change. The markets take a breather, and SPACs get a bloody nose. 2009 Predictions. 2009 How I Did.

Marketing 144
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Predictions ’23: AI Gets a Business Model (or Three)

John Battelle's Searchblog

In enterprise markets, Microsoft , which invested a cool billion in the for-profit iteration of OpenAI – will launch a ChatGPT-inspired service aimed at its largest corporate clients. 2009 Predictions. 2009 How I Did. 2004 Predictions. 2004 How I Did. Google: Conversational Search. Predictions 2012.