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What is progressive profiling and how can it benefit your business?

Thales Cloud Protection & Licensing

madhav Tue, 07/04/2023 - 05:10 As the data trust gap between customers and businesses continue to grow, and as third-party cookies become redundant, there is an urgency to adopt a modernized approach to customer data collection. Progressive profiling introduces a fresher and far more proactive take on data collection.

IT 62
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The most valuable AI use cases for business

IBM Big Data Hub

Promote cross- and up-selling Recommendation engines use consumer behavior data and AI algorithms to help discover data trends to be used in the development of more effective up-selling and cross-selling strategies, resulting in more useful add-on recommendations for customers during checkout for online retailers.

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Data privacy examples

IBM Big Data Hub

An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. Finally, the retailer classifies data based on sensitivity levels and applies appropriate controls to each type.

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Data Innovator Spotlight - Interview with Charles Joseph, DataZed

Reltio

1 sentence company description: DataZed is a consultancy that works with organizations to improve their data quality, data governance and data strategy. 1-2 Previous Roles & Companies: Worked as a consultant with general insurers, Lloyd’s market firms, brokers and reinsurers, including Beazley Group and RSA.

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CNIL Fines Two Companies of the Carrefour Group €3.05 Million for GDPR and Cookie Violations

Hunton Privacy

On November 26, 2020, the French Data Protection Authority (the “CNIL”) announced that it imposed a fine of €2.25 million on Carrefour France and a fine of €800,000 on Carrefour Banque for various violations of the EU General Data Protection Regulation (“GDPR”) and Article 82 of the French Data Protection Act governing the use of cookies.

GDPR 91
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Conversational AI use cases for enterprises

IBM Big Data Hub

Marketing and sales: Conversational AI has become an invaluable tool for data collection. It assists customers and gathers crucial customer data during interactions to convert potential customers into active ones. This data can be used to better understand customer preferences and tailor marketing strategies accordingly.

Analytics 106
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Knock, Knock; Who’s There? – IoT Device Identification & Data Integrity Is No Joke

Thales Cloud Protection & Licensing

They all must have unique identifiers and the ability to collect and transfer data over networks to enable monitoring, surveillance, and execution of decisions based on the collected data with little or no human intervention. But making the IoT work requires trust in the devices and the data they collect.

IoT 72