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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  And the centrality of these experiences isn’t limited to B2C vendors.

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Respecting Privacy and Data Protection: World Consumer Rights Day

Thales Cloud Protection & Licensing

It’s estimated that more than 20% of retail sales will come from eCommerce in 2023 (rising to nearly 25% in 2026), illustrating the magnitude of digital transactions. In a saturated market, businesses must work hard to find the sweet spot, balancing customer experience, cyber security, and compliance.

Privacy 71
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State of the Global Capture & IDP Market

Info Source

The demand for Capture & IDP solutions in 2021 was particularly strong in North America, where sales grew in double digits, including some projects that had been delayed due to the pandemic in 2020. Sales of Capture & Capture-related RPA solutions into Accounting use cases were particularly strong in 2021.

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Open the Gates for Next-Gen Loyalty

Reltio

No wonder our ad spend does not give the expected sales lift, and we falter on brand loyalty.” Download the white paper: Customer Data Management in B2C: What We Learned from World’s Largest Retail & Consumer Brands. Naturally we keep going for generic promotions or similar marketing campaigns.

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Everyone Needs Master Data Management (MDM), But Don’t Call It That

Reltio

Very few people would disagree that the benefits MDM promises – better data quality, reduced workload in managing data, increased compliance, improved decision-making, reduced manual effort and improved business efficiency and more – are all desirable. Increase sales quota attainment by 8% via enhanced information about each client.

MDM 98
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Reltio Named a Leader in the 2021 Forrester Waveâ„¢ Report for MDM

Reltio

Our customers integrate Reltio with their core business applications such as CRM and ERP to run business processes such as customer service and sales forecasting using trusted data. We automate the enforcement of them and provide reporting for compliance. Enforcement of data policies for compliance. Data validation.

MDM 98
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Say Goodbye to Legacy MDM, Say Hello to Reltio to Power Connected Customer Experiences

Reltio

In speaking with their leadership teams and stakeholders in digital and marketing , sales , customer service, loyalty and customer experience , compliance and data science and customer analytics, they quickly learned that business needs for customer data has grown exponentially.