Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.
Reltio
JULY 21, 2021
This has huge implications for advertisers and content publishers alike but, from a data management point of view, for B2B and B2C organisations the good news is that first-party cookies are not going away. Can I control communication preferences and consents in one centralised place across the business? Omnichannel: Y/N.
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