The Last Watchdog
NOVEMBER 28, 2023
28, 2023 – AppDirect , the world’s leading B2B subscription commerce platform, today released key findings from its IT Business Leaders 2024 Outlook Report. This demonstrates a lack of rigorous employee education and training on cybersecurity measures, making employees part of the problem rather than part of the solution. “IT
OpenText Information Management
MAY 3, 2024
Join us as we navigate through the future of channel marketing and offer guidance and strategies to leverage these upcoming trends to your advantage. What’s more, influencers, specifically micro in nature, will continue to be excellent partners for B2B marketing and selling solutions. Don’t be afraid to create reels!
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The Last Watchdog
JANUARY 17, 2022
When it comes to sales targets there is a correlation between increased sales to shareholder value creation, but closing sales in B2B transactions can be time consuming. The topics are often complex and require contextual education for non-security experts to interpret correctly. Leading indicators provide a shorter feedback loop.
The Last Watchdog
OCTOBER 5, 2023
Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. Byron: Companies often underestimate threats, neglect basic cyber hygiene, and fail to educate employees on cybersecurity.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. Database benchmarks for education and resource prioritization.
The Last Watchdog
JULY 11, 2022
Post Covid 19, these patterns are likely to become even more engrained as digitally remote work, education, healthcare and entertainment activities predominate. Since internet security has become a concern of all people and is no longer designated to a niche audience only, it has been our main strategy right from the beginning.
eSecurity Planet
APRIL 9, 2024
These checklists include security standards and best practices for SaaS and cloud applications, and B2B SaaS providers use them to guarantee that their solutions match customer security standards. Implement strong access controls: Employ strategies for verifying user identities. Is data encrypted in transit and at rest?
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