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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.

B2C 67
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In the fragmented insurance landscape, let’s unify customer experience

Thales Cloud Protection & Licensing

In the fragmented insurance landscape, let’s unify customer experience divya Mon, 03/06/2023 - 06:13 You may think of an insurance company as a singularly-focused entity, offering protection for one product. However, the insurance business reaches across a disparate range of consumer products.

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Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.

Reltio

How an increased focus on first-party data could be the recipe for success in delivering an amazing omnichannel customer experience. Why master data management should be the icing on that cake to enhance your customersexperiences across all channels – not just digital. First-party data and cookies.

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How to Win Customers and Drive Loyalty With Data

Reltio

Do you find yourself wondering how to win customers in this hyper-competitive, always-on era? In a day and age when it's incredibly easy for customers to switch providers or change loyalties, only customer experience can save you. How to Win Customers: Data Unlocks the Door . You're not alone.

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Now is the Time for “Moments-Based Marketing”

Reltio

His research focuses on exploring strategies for leveraging technology to deliver relevant and engaging customer experiences. The shift to online commerce since the start of the pandemic in the US - both in B2C and B2B - has been dizzying. Merging separate brick-and-mortar and online customer data can be daunting.

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Global Capture & IDP Vertical Market Analysis

Info Source

This also includes use cases related to Customer Experience Management, primarily addressed by RPA or AI vendors. These growing input types correlate strongly with the expanding communication channels in the B2B environment, a trend that has accelerated during the pandemic.

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Creating a holistic 360-degree “citizen” view with data and AI

IBM Big Data Hub

It also provides a strong foundation for 360-degree views of customers , or in this case citizens rather than customers. It also provides a strong foundation for 360-degree views of customers , or in this case citizens rather than customers. Keeping the citizen front and center.

B2C 52