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In the fragmented insurance landscape, let’s unify customer experience

Thales Cloud Protection & Licensing

In the fragmented insurance landscape, let’s unify customer experience divya Mon, 03/06/2023 - 06:13 You may think of an insurance company as a singularly-focused entity, offering protection for one product. However, the insurance business reaches across a disparate range of consumer products.

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Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.

Reltio

How an increased focus on first-party data could be the recipe for success in delivering an amazing omnichannel customer experience. Why master data management should be the icing on that cake to enhance your customersexperiences across all channels – not just digital. First-party data and cookies.

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How to Win Customers and Drive Loyalty With Data

Reltio

Do you find yourself wondering how to win customers in this hyper-competitive, always-on era? In a day and age when it's incredibly easy for customers to switch providers or change loyalties, only customer experience can save you. How to Win Customers: Data Unlocks the Door . You're not alone.

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Now is the Time for “Moments-Based Marketing”

Reltio

His research focuses on exploring strategies for leveraging technology to deliver relevant and engaging customer experiences. The shift to online commerce since the start of the pandemic in the US - both in B2C and B2B - has been dizzying. Merging separate brick-and-mortar and online customer data can be daunting.

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Global Capture & IDP Vertical Market Analysis

Info Source

This also includes use cases related to Customer Experience Management, primarily addressed by RPA or AI vendors. These growing input types correlate strongly with the expanding communication channels in the B2B environment, a trend that has accelerated during the pandemic.

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Creating a holistic 360-degree “citizen” view with data and AI

IBM Big Data Hub

It also provides a strong foundation for 360-degree views of customers , or in this case citizens rather than customers. In B2B or B2C circles, a 360-degree view of customers or citizens offers a holistic, comprehensive picture of a person based on data collected from all touch points.

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The death of duplicate data spending

Collibra

Aiming to gain a competitive advantage through personalized customer experience and improved efficiency, they often look for third-party data to augment the internal data sets. In a large B2B or B2C enterprise, hundreds of thousands of dollars are wasted on redundant third-party data purchase every year.