John Battelle's Searchblog

DECEMBER 27, 2019

This past year, I predicted the fall of both Zuck and Trump, not to mention the triumph of cannabis and rationale markets. But in 2019, the sociopaths won – bigly. Despite my glancing protestations (#2 and #4, below), Mark Zuckerberg and Donald Trump did not go gently into the good night of 2019. Damn, was I wrong.

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John Battelle's Searchblog

JANUARY 2, 2019

If predictions are like baseball, I’m bound to have a bad year in 2019, given how well things went the last time around. But nature won’t relent in 2019, and we’ll endure something so devastating, right here in the US, that we won’t be able to ignore it anymore. 2019 will be the year it happens.

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Government Marketing GDPR IT 106

John Battelle's Searchblog

DECEMBER 27, 2023

IP holders – artists, newspapers, craftspeople – will press their lawsuits and infuse the market with uncertainty and hesitancy. But stress fractures are inevitable as market forces shift. Enterprise Data Moves Beyond Marketing. And for once, it won’t be to make a marketing campaign more efficient.

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John Battelle's Searchblog

DECEMBER 21, 2023

Beyond that, Apple is already close to a $10 billion annual run rate in its app store advertising business. Well, I was right for a few months, but then, somehow, the crypto markets shook off all the bad news and … went batshit, rising 85 (Ethereum) to 160 percent (bitcoin). Crypto will go sideways in ’23. Grade: Fail.

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John Battelle's Searchblog

DECEMBER 29, 2022

Apple, of course, owns a massive consumer data platform (iOS and the iPhone), and despite the insanely great contradiction inherent in a “privacy” company building a data-driven advertising business, Apple will likely grow past $10 billion in advertising revenues in 2023. (I’d My third, focused on markets, is here.

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John Battelle's Searchblog

JANUARY 1, 2021

The company’s own employees are increasingly uncomfortable with their leadership, and its consumers and marketing partners are increasingly looking for alternatives to a platform they see as toxic and unwilling to change. The markets take a breather, and SPACs get a bloody nose. Predictions 2019. 2019: How I did.

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John Battelle's Searchblog

DECEMBER 30, 2018

Score: 10/10. A tanking stock market that has lost all faith in the President’s leadership. Score: 10/10. Score: 7/10. As I wrote: “All the year-in-review stock pieces will note that tech didn’t drive the markets in the way they have over the past few years. Score: 10/10.

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