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Supreme Court Strikes Down Vermont Prescriber Privacy Law

Hunton Privacy

The law also mandates that “[p]harmaceutical manufacturers and pharmaceutical marketers shall not use prescriber-identifiable information for marketing or promoting a prescription drug unless the prescriber consents.”. Read our previous coverage of the IMS Health case.

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CVS Sued for Alleged Privacy Violations

Hunton Privacy

The letters encouraged the physicians to prescribe drugs made by pharmaceutical manufacturers, who paid CVS to send them. This purported disclosure of PHI would violate the HIPAA Privacy Rule’s prohibitions against disclosing PHI for marketing purposes without an individual’s authorization.

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Customer Experience Trends: How To Stand Out From the Crowd

Reltio

It’s no longer a matter of having just the best product, the smartest marketing, or the lowest prices. According to Gartner , “more than two-thirds of marketers responsible for CX say their companies compete mostly on the basis of CX, and in two years 81% expect to be competing mostly or completely on the basis of CX.”.

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Delivering responsible AI in the healthcare and life sciences industry

IBM Big Data Hub

With today’s new generative AI products, trust, security and regulatory issues remain top concerns for government healthcare officials and C-suite leaders representing biopharmaceutical companies, health systems, medical device manufacturers and other organizations. And institutional innovation can play a role to help.

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House of Representatives Passes Bill to Permit Broader Use and Disclosure of Protected Health Information for Research Purposes

Hunton Privacy

Currently, the HIPAA Privacy Rule permits the use and disclosure of PHI for research purposes without requiring authorization from an individual but does require that any waiver of the authorization requirement be approved by an institutional review board or a privacy board.

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The most valuable AI use cases for business

IBM Big Data Hub

Not only will this help scale the AOT tech across markets, but it will also help tackle integrations including additional languages, dialects and menu variations. Automotive With applications of AI, automotive manufacturers are able to more effectively predict and adjust production to respond to changes in supply and demand.

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Think Outside of the Gartner Magic Quadrant for Master Data Management Solutions to Deliver Connected Customer Experiences

Reltio

If your job involves selling or marketing to, servicing, retaining, analyzing or acquiring customers, it is a must read. Or preparing data for downstream analytics by customer data platforms (CDP) and other marketing technologies. . PwC conducted eye-popping research into the future of customer experience. So how does that play out?