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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas.

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CILIP and Nielsen Book announce major new partnership

CILIP

As a leading provider of services to the book industry, Nielsen Book aids the discovery and purchase, distribution and measurement of book borrowing to help libraries meet the needs of their users. The first event was held in May 2019 and CILIP is looking ahead to another meeting of industry representatives later in the year.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Additionally, data science requires experience in SQL database coding and an ability to work with unstructured data of various types, such as video, audio, pictures and text. For example, retailers can predict which stores are most likely to sell out of a particular kind of product.

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A Digital Transformation Lesson: Open Source Business Models

Bill Schmarzo - Dell EMC

Let’s say that you are in the retail business and looking to leverage big data analytics to “ optimize in-store merchandising effectiveness. Outbound Logistics : Integrate and analyze social media with real-time in-store mobile app data and external event data (e.g.,

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What is a Customer API?

Reltio

Watch this video with Manish Sood, Reltio founder and CEO, to learn more about Customer APIs or read this transcript from the video below. Can't watch a video right now? Meets the needs of real-time operations at scale We can no longer wait for a 24 hour look back. Read the interview below. If so, which ones?

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A Digital Transformation Lesson: Open Source Business Models

Bill Schmarzo - Dell EMC

Let’s say that you are in the retail business and looking to leverage big data analytics to “ optimize in-store merchandising effectiveness. Outbound Logistics : Integrate and analyze social media with real-time in-store mobile app data and external event data (e.g.,

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Attacks against machine learning — an overview

Elie

explained why AI is key to building robust protection that meets user expectations and increasingly sophisticated attacks. as highlighted in the video above. Here are a few directions to explore while preparing for black swan events. NIST (National Institute of Standards and Technology) cybersecurity event recovery guide.

Mining 107