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GUEST ESSAY: ‘CyberXchange’ presents a much-needed platform for cybersecurity purchases

The Last Watchdog

For organizations looking to improve their security posture, this is causing confusion and vendor fatigue, especially for companies that don’t have a full time Chief Information Security Officer. Traditional channels for choosing the right security solutions are proving to be increasingly ineffective.

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California Amends Privacy Laws Again: CCPA Health Information Amendment and Employee/B2B Exemption Signed into Law; Vetoes for Genetic Privacy and Social Media Parental Consent Bills

Data Matters

The other CCPA amendment, AB1281 , simply extends the CCPA’s employee and B2B exemptions to January 1, 2022 if voters fail to pass Proposition 24 (CPRA or CCPA 2.0) This change harmonizes the CCPA with HIPAA’s privacy and security rules, ensuring that business associates are not subject to both privacy regimes, at least with regard to PHI.

B2B 68
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The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

Re-ignite the spark: In-person events are back, for good Oh, how we love the buzz of in-person events! Ready to make your in-person events the talk of the town? Studies by Eventbrite show that events boil down to one simple thing: connection. AI, the Event Planning Wizard: As always, Forrester is on to something.

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Meet Thales at the KuppingerCole European Identity and Cloud Conference 2023

Thales Cloud Protection & Licensing

The hybrid event will help you get actionable insights for your digitization journey, build strategic partnerships for your business, and enjoy connecting with your colleagues and peers worldwide. You may read the event agenda here. These challenges are long-lived in the B2B identity management space.

Cloud 71
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Tell a story, create a feeling – thoughts from Micro Focus Universe, 2019

Micro Focus

Ohhh Vienna The world of Enterprise B2B Marketing is always go, go, go and, like planning a vacation, event planning and execution is so intense, we spend months planning, there is the high of the event itself and then it’s over and we are onto thinking about the next one. As I type, our teams. View Article.

B2B 87
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Identity first: Best Practices of B2B IAM

Thales Cloud Protection & Licensing

Identity first: Best Practices of B2B IAM madhav Tue, 02/27/2024 - 05:18 In today’s evolving landscape of distributed workforces, the once well-defined boundaries of the corporate network have blurred into obscurity. Companies with no central IAM strategy are in danger of security breaches and lost productivity.

B2B 83
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

The generative AI tool can also incorporate external factors like weather, upcoming events or the shopper’s location. Marketers also need to work closely with IT to align on the data architecture needed to securely build and deploy foundation models while following necessary protections for intellectual property and confidential data.

Marketing 123