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The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. In this blog, we aim to provide a comprehensive overview of the key trends that are set to redefine channel marketing in the second half of the year.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. With the right generative AI strategy, marketers can mitigate these concerns. The journey starts with sound data.

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In the fragmented insurance landscape, let’s unify customer experience

Thales Cloud Protection & Licensing

In the fragmented insurance landscape, let’s unify customer experience divya Mon, 03/06/2023 - 06:13 You may think of an insurance company as a singularly-focused entity, offering protection for one product. has a long history of providing customer-friendly insurance products in the Dutch market.

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Now is the Time for “Moments-Based Marketing”

Reltio

His research focuses on exploring strategies for leveraging technology to deliver relevant and engaging customer experiences. Joe answered questions about the importance of hyper-personalization, digital transformation, and customer data to delivering what Forrester calls “ moments-based marketing.” Makes sense to me.

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Global Capture & IDP Vertical Market Analysis

Info Source

CAPTURE & IDP MARKET FRAMEWORK Infosource has covered the Capture market for over two decades. We consider these Intelligent Capture solutions the start, and an integral part, of the Intelligent Document Processing (IDP) market. Infosource has included these solutions in their Capture market assessment going back to 2018.

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State of the EMEA Information Capture & IDP Market 2022/2023

Info Source

The market growth, however, was driven primarily by digital business inputs, in particular email inputs with attachments and secondarily mobile devices. For the Capture & IDP Software market in the EMEA region, Infosource predicts an accelerated growth of end customer investments in the next 5 years.

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Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.

Reltio

How an increased focus on first-party data could be the recipe for success in delivering an amazing omnichannel customer experience. Google Chrome, which holds the largest market share, will follow other major browsers and finally cancel third-party cookies at the beginning of 2022. Customer 360: Y/N. Real-Time: Y/N.