Remove Analytics Remove B2B Remove B2C Remove Customer Experience
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  The applications of AI in commerce are vast and varied.

B2C 49
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Creating a holistic 360-degree “citizen” view with data and AI

IBM Big Data Hub

Thanks to innovations in data analytics and AI, leaders can make smarter, faster and more efficient decisions to improve public health outcomes and advance health equity. It also provides a strong foundation for 360-degree views of customers , or in this case citizens rather than customers. Keeping the citizen front and center.

B2C 52
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State of the EMEA Information Capture & IDP Market 2022/2023

Info Source

AI-based solutions and subscription-based services will lower the barrier to entry for process automation and meet requirements for improved customer experience and employee satisfaction. The pandemic has accelerated the market dynamic of business interactions that shifted from face-to-face to virtual and from analog to digital.

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The death of duplicate data spending

Collibra

Aiming to gain a competitive advantage through personalized customer experience and improved efficiency, they often look for third-party data to augment the internal data sets. In a large B2B or B2C enterprise, hundreds of thousands of dollars are wasted on redundant third-party data purchase every year.

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Data Innovator Spotlight - Interview with Charles Joseph, DataZed

Reltio

B2B, B2C or B2B2C: B2B. I have always had an interest in data, models and analytics. After that, I was at a start-up within an established insurance broker that had set up a new division to take care of data, analytics and tech in general. Of knowing how and what to do with it to drive great customer experiences.

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State of the Global Capture & IDP Market

Info Source

Data is extracted, validated, and augmented to create the required information for a business process related to an Accounting Workflow, Case Management type applications, to comply with Records Management requirements or to fulfill analytics or discovery needs.

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Say Goodbye to Legacy MDM, Say Hello to Reltio to Power Connected Customer Experiences

Reltio

I remember reading the Gartner prediction that by 2020, 86% of companies will be competing on customer experience. Well, 93% of CEOs and executives say improving the customer experience is one of their organization’s top 3 priorities in the next two years. So is having a complete view of the customer across channels.