Predictions 2010

John Battelle's Searchblog

2010 will mark the beginning of the end of US dominance of the web. 2010 will see a major privacy brouhaha , not unlike the AOL search debacle but around social and/or advertising related data. 2010 will see the rise of an open gaming platform , much as 2009 was the year of an open phone platform (Android). Google will take most of the brand blame, but also do the most to address the issue in 2010. Related: 2009 Predictions. 2009 How I Did. 2008 Predictions.

SXSW 2010

Daradiction

South by Southwest. Austin calls again. Last year was all time. This year should be even better. I’ll be there from March 11-19th, will you? I’m on a panel too talking about the “ RoadTwip &# we took across America last year. Here’s the event info–> [link

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Predictions 2010: How Did I Do?

John Battelle's Searchblog

Related: Predictions 2010. So how did I do for 2010? To the results: Prediction #1: 2010 will mark the beginning of the end of US dominance of the web. I think this clearly happened in 2010. Prediction #3: 2010 will see a major privacy brouhaha, not unlike the AOL search debacle but around social and/or advertising related data. 2010 will be remembered as the year privacy took center stage. Prediction #6: 2010 will see the rise of an open gaming platform.

The Year In Writing, 2010

John Battelle's Searchblog

Predictions 2010 I'll be getting to this in a post later this week. The 2010 Web2 Summit Theme: Points of Control Introducing the theme of this year's event. This has become something of a tradition at Searchblog (well, OK, it's the second time in three years), in which I review the year in posts and note those of which I am particularly proud. For me it's a way to remember what I've been on about, and catalog some of my sketches for further work (perhaps as a book, ahem ).

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The Web 2 Summit Playlist, 2010 Version

John Battelle's Searchblog

One of these days, I'm going to figure out how to publish a real live playlist, one that links to real music, but for whatever reason, I never seem to be able to. If you guys have an easy way to do it, please let me know. I've tried a few services and they fail me, or, perhaps more aptly, I fail at them. Anyway, here's a screengrab of the playlist I used at the Web 2 Summit this year. I always pick music that has inspired me during the preparation for the event, which takes a good ten months.

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The 2010 Web2 Summit Theme: Points of Control

John Battelle's Searchblog

For 2010, Web 2 will focus on the chess game in which all of these companies are now engaged, a battle to gain the upper hand in crucial "points of control" across the Internet Economy. Each year at the Web 2 Summit , Tim and I try to focus our program on an overarching theme that we believe best sums up the year ahead. This is never easy to do - the event is still eight months away.

Thinking Out Loud: What's Driving Groupon?

John Battelle's Searchblog

In the current issue of the New Yorker, columnist James Surowiecki, who I generally admire, gets it exactly wrong when it comes to Groupon. He writes: " But it seems unlikely that it’s going to become a revolutionary company, along the lines of YouTube, Facebook, Twitter, and Google.Groupon, by contrast, is a much more old-school business. It doesn’t have any obvious technological advantage. Its users don’t really do anything other than hit the “buy” button.

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Signal, Curation, Discovery

John Battelle's Searchblog

This past week I spent a fair amount of time in New York, meeting with smart folks who collectively have been responsible for funding and/or starting companies as varied as DoubleClick, Twitter, Foursquare, Tumblr, Federated Media (my team), and scores of others. I also met with some very smart execs at American Express, a company that has a history of innovation, in particular as it relates to working with startups in the Internet space.

CMS 87

Identity and The Independent Web

John Battelle's Searchblog

Are we are evolving our contract with society through our increasing interactions with digital platforms, and in particular, through what we've come to call the web? I believe the answer is yes. I'm fascinated with how our society's new norms and mores are developing - as well as the architectural patterns which emerge as we build what, at first blush, feels like a rather chaotic jumble of companies, platforms, services, devices and behaviors.

Mayer to Location: Big.

John Battelle's Searchblog

Today I was in a meeting with a number of consultants to a very large technology company. Their job: market research, essentially. They called to ask me my thoughts on the media and technology world, in particular as it might play out in the next five or so years. They were responsible for helping the Fortune 50 company navigate an increasingly complicated world.

Stop It. Google Won't Buy Twitter.

John Battelle's Searchblog

( image ) Today I landed from a trip to the world of the non-tech obsessed (PA and OH) to find my newsfeed was full of speculation that Google MUST buy Twitter , or be damned to obscurity in a race its already losing to Facebook. Not so fast. Here's my simple reasoning for why Google won't buy Twitter: Twitter won't sell.

IT 86

On Math, iPhones, Android, and the 100K Phone Gap

John Battelle's Searchblog

The media really, really, really loves to write about Apple and the iPhone these days. It reminds me of Google in 2004, when the media fell in love with the concept of search. Besides the antennae story, which I find hopelessly over reported, the latest iPhone rhapsody has been how many iPhone 4s Apple has sold - apparently, 3 million as of last Friday. Friday was July 16th. The iPhone 4 launched on June 24, so that'd be 23 days to reach the 3 million mark.

Sales 87

Is The iPad A Disappointment? Depends When You Sold Your AOL Stock.

John Battelle's Searchblog

I think my prediction was right in the short term (when the iPad was announced, nearly everyone was disappointed at what it wasn't, see the headlines from January, above), and I was totally wrong in the medium term (the thing has sold two million plus and probably has a shot at being Time magazine's "man of the year" for 2010).

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SharePoint 2010 CSS Reference Chart

JKevinParker

Check out the SharePoint 2010 CSS Reference Chart from Heather Solomon. It is a great tool for anyone doing branding and user interface design for SharePoint 2010. branding CSS design reference SharePoint SharePoint 2010 UI

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French Data Protection Authority Unveils 2010 Inspections Report

Hunton Privacy

On March 17, 2010, the French Data Protection Authority (the “CNIL”) published a report concerning on-site inspections and outlined its objectives for the coming year.

Twitter's Great Big Problem Is Its Massive Opportunity

John Battelle's Searchblog

One of the many reasons I find Twitter fascinating is that the company seems endlessly at an inflection point. Eighteen months ago I was tracking its inflection point in usage (holy shit, look how it's growing! Then, holy shit, has it stopped ?!), then its inflection in business model (hey, it doesn't have one ! Wait, yes it does, but can it scale ?!),

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@CMSummit - Mary Meeker's Internet Trends Presentation

John Battelle's Searchblog

Internet Trends 2010 by Morgan Stanley Research View more presentations from CM Summit: Marketing in Real Time The most tweeted Slideshare of the show so far is Mary's presentation. Here it is for your reading pleasure!

Massachusetts Information Security Regulations Take Effect on March 1, 2010

Hunton Privacy

After several delays and revisions, the Massachusetts information security regulations, entitled “Standards for the Protection of Personal Information of Residents of the Commonwealth,” will take effect on March 1, 2010. The regulations apply to entities that own or license personal information about Massachusetts residents.

The Digital Economy Act 2010: A Step Toward Censorship?

Hunton Privacy

On April 8, 2010, the Digital Economy Act (the “Act”), containing provisions relating to online copyright infringement, network infrastructure and digital safety, became law in the UK. The final text of the Act , which was published on April 12, 2010, may be accessed on the website of the Office of Public Sector Information.

It's Official - Apple Kicking Google Out of iWorld

John Battelle's Searchblog

I' ve written extensively about iAds here and here , and one question I raised has to do with Apple's policies with regard to third party data and ad networks, in particular AdMob. As All Things Digital notes today , Apple this week "clarified" its policy with regard to third party networks, and it's hard to read it as anything other than a direct declaration of war with Google. In short, third party ad networks can run in AppWorld, but only if they are "independent".

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An Open Letter to Apple Regarding The Company’s Approach to Conversation with Its Peers and Its Community

John Battelle's Searchblog

Dear Apple: We miss you. Once upon a time, back before you got real popular , you used to take part in the public square. You may have been less forthcoming than most, but at least your employees would speak at industry events, have unscripted conversations with journalists, and engage in the world a bit here and there. But over the past few years, things seem to have changed. You pulled out of MacWorld and began hosting your own strictly scripted events.

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Is Yahoo Dead? I Don't Think So. Who Else With This Scale Can Be Neutral?

John Battelle's Searchblog

I'm sure you've noticed, but there's a major battle underway for the hearts and minds of what we, in this industry, broadly call "developers." Often the term is used quite strictly, to mean actual coders who build actual software-driven applications, services, or websites. Other times the term is more loosely applied, meaning "companies that build stuff" or "partners of platform X or service Y.".

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Is RSS Really Dead?

John Battelle's Searchblog

I 'm usually the last guy to know, and the first to admit it, but is RSS really dead? I keep seeing posts claiming Twitter and Facebook have essentially replaced RSS as the way folks filter their news these days, but I for one am still addicted to my RSS client (it's Shrook , for anyone who still cares). Perhaps RSS isn't dead, but instead it's professionalizing. It's the Beta to the VHS of Twitter.

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On Facebook, Google, and Our Evolving Social Mores Online

John Battelle's Searchblog

( image ) I just reviewed this presentation from Paul Adams , research lead for social at Google (embedded below). He works on Buzz and YouTube, and presumably, whatever is next from Google, including the rumored "Google Me.". His presentation is good, and worthy of your time if you are interested in the impact of social media on culture and business. Note, however, that it's clearly biased against Facebook, coming as it does from Google.

Using PowerShell for SharePoint 2010

JKevinParker

PowerShell for SharePoint 2010 PowerShell for SharePoint 2010 gives you access to the entire SharePoint object model as well as the entire.NET framework. SharePoint 2010 Management Shell To work with SharePoint in PowerShell, you must register Microsoft.SharePoint.PowerShell.dll inside PowerShell. If you use the SharePoint 2010 Management Shell shortcut on the server, this registration is automatic with an Add-PSSnapin command in the startup script.

Mark Zuckerberg at Web 2 - A Maturing CEO

John Battelle's Searchblog

This third conversation with Mark Zuckerberg was, to my mind, the best so far, and YouTube seems to agree, as it's got more plays than nearly any other save Eric Schmidt (who was featured by YouTube on the homepage). See if you agree

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Google's "Opinion" Sparks Interesting Dialog On Tying of Services to Search

John Battelle's Searchblog

Yesterday's post on Google having an algorithmic "opinion" about which reviews were negative or positive sparked a thoughtful response from Matt Cutts, Google's point person on search quality, and for me raised a larger question about Google's past, present, and future. In his initial comment (which is *his* opinion, not Google's, I am sure), Cutts remarked: ".the the "opinion" in that sentence refers to the fact our web search results are protected speech in the First Amendment sense.

Sales 74

Steve Jobs at D: A Master.

John Battelle's Searchblog

and I mean that. Watching Jobs work his way through nearly 90 minutes of interview and audience questions , I really felt, for the first time, a sense of how strongly the guy feels for his work and his products. Then again, I found myself angry, several times. Angry when he championed the press as crucial to democracy, and implied the iPad would save our country from "descending into a nation of bloggers" (my view: we started as a nation of bloggers - pamphleteers like Thomas Paine).

FTC’s Revised Free Credit Reports Rule Becomes Effective April 2, 2010

Hunton Privacy

Provisions of the FTC’s revised rule that regulate advertisements for free credit reports become effective April 2, 2010. As required by the Credit CARD Act of 2009, the FTC promulgated the revised rule on February 22, 2010, to prevent the deceptive marketing of free credit reports by companies that required consumers to sign up for paid products and services such as credit monitoring in order to receive the reports.

What’s Wierd About Being a Cyborg

Daradiction

Kurt Daradics speaking at Ignite LA March 2010. Click here to view the embedded video

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In Google's Opinion.

John Battelle's Searchblog

Wow, I've never seen this before. Check out Google's post , responding to the New York Times story about a bad actor who had figured out a way to make a living leveraging what he saw as holes in Google's approach to ranking. How Google ranks is the subject of increasing scrutiny, including and particularly in Europe.

IT 69

More Thoughts On Demand: A Referendum of Sorts on Google and Social

John Battelle's Searchblog

From the S1: "For the year ended December 31, 2009 and the six months ended June 30, 2010, we reported revenue of $198 million and $114 million, respectively. 114 million in the first half of 2010 is impressive, and that's before Q4, which for most media companies comprises 40% or more of annual revenue. It's been nearly a month since Demand filed its S1 , and I promised you all a longer look after my initial posting.

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Search, Foursquare, and Checking Into States of Mind

John Battelle's Searchblog

I've written before about my relationship with Foursquare , and I'm sure I will again. I've tweeted my complaint that the "friend" mechanism is poorly instrumented (in various ways), and I should note that this is certainly not just a Foursquare problem (more on "Friendstrimentation" shortly). But today I wanted to build on my earlier post, " My Location Is a Box of Cereal ," and Think Out Loud a bit about what I'd really like to do on Foursquare: I'd like to check into a state of mind.

Is Google Objective?

John Battelle's Searchblog

I was struck by this headline from TechCrunch: Has Google Purged Places Of Yelp? All Signs Point To Yes. The story is rather pedestrian - yet another dispute between a content and community service with the all powerful Google. Sure, it's Yelp, but at the end of the day, it's another company who has run afoul of the distribution giant, and is a bit confused by how things seem to be playing out. It's like Google isn't playing by the rules that, well, that created Google.

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The Database of Intentions Is Far Larger Than I Thought

John Battelle's Searchblog

Why should Foursquare in 2010 be any different? Way back in November of 2003, when I was a much younger man and the world had yet to fall head over heels in love with Google, I wrote a post called The Database of Intentions. It was an attempt to explain a one-off reference in an earlier post - but not much earlier, as the "DBoI" post, as I call it, was just the sixty-third post of my then-early blogging career. This is the 5,142 nd , by comparison.).

TEDxSB – Inspired Environments

Daradiction

My TEDxSB talk on Inspired Environments. After watching this video I got inspired to get a tan, hit the gym, and cut down my sugar intake by 80%. What a positive difference this has made in my energy levels and well being. Click here to view the embedded video

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On Google's Brand

John Battelle's Searchblog

Regular readers may recall one this prediction for 2010 : Google will make a corporate decision to become seen as a software brand rather than as "just a search engine." Yesterday a reporter from Cnet called and asked me a few provocative questions. He was writing a piece on Google as a marketer, and wanted my point of view.

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Groupon: That's More Like It

John Battelle's Searchblog

ATD is reporting that Google is offering well more than twice what had been previously offered - $6 billion, instead of $2.5 billion. That sounds more like it. As I wrote yesterday, $2.5 billion sounded very low for this particular asset. And this from the guy who thought YouTube was overpriced.). Clearly, that leak to Vator.tv last weekend was timed to push a deal point, I'm guessing. Key to this deal is Marissa Mayer, who recently took over local for Google and was promoted to boot.

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Supreme Court Sets Oral Argument in Quon v. Arch Wireless for April 19, 2010

Hunton Privacy

Supreme Court has set oral argument for April 19, 2010, to review the Ninth Circuit’s 2008 decision on employee privacy in Quon v. The U.S. Arch Wireless Operating Co. Although Quon concerns the scope of privacy rights afforded to public employees under the Fourth Amendment, the case also has forced private employers to renew their focus on ensuring robust and consistent enforcement of employee monitoring policies.

Currency

John Battelle's Searchblog

I'm very proud of a new platform launched today by American Express: Currency. Sometimes when a brand embraces the concept of truly being a publisher, they align with strong voices around the web, underwriting existing properties and helping them create new sections or services. But every once in a while, a brand realizes that its marketing goals align with a very real need in the marketplace, one that for whatever reason hasn't been addressed. That's how Currency came to be.