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It’s time to think twice about retail loyalty programs

Thales Cloud Protection & Licensing

As I was starting to write this blog, yet another retail program data breach occurred, for Marriott’s Starwood loyalty program. But it looks like my own personal data has been breached – again. To make a long story short – the top reason that they didn’t invest in data security was “lack of perceived need” at 52%.

Retail 66
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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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Process Excellence: A transformational lever to extreme automation

IBM Big Data Hub

What do a Canadian energy company, a Dutch coffee retailer and a British multinational consumer packaged goods (CPG) company have in common right now? All are transforming their procurement operations by leveraging state-of-the-art process mining and intelligent automation technology. dollars annually in direct or indirect procurement.

Mining 66
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How to Take Your Business to The Next Level with Data Intelligence

erwin

What Is Data Intelligence? Data Intelligence is the analysis of multifaceted data to be used by companies to improve products and services offered and better support investments and business strategies in place. Data intelligence can encompass both internal and external business data and information. Healthcare.

Analytics 103
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How IBM and AWS are partnering to deliver the promise of AI for business

IBM Big Data Hub

In today’s digital age where data stands as a prized asset, generative AI serves as the transformative tool to mine its potential. Businesses globally recognize the power of generative AI and are eager to harness data and AI for unmatched growth, sustainable operations, streamlining and pioneering innovation.

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Don’t Follow the Money; Follow the Customer!

Bill Schmarzo - Dell EMC

Additionally, data-driven insights uncover new sources of revenue such as new products, services, markets, audiences, channels, partners, etc. Check out “ The New Normal: Big Data Business Model Disintermediation and Disruption ” for more details on business model disruption and customer disintermediation.

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Call Center Modernization with AI

IBM Big Data Hub

For example, you want to know if your telecom provider offers an unlimited data plan, so you call customer service and are given a set of basic questions following strict if-then scenarios—“… say yes if you want to review service plans; say yes if you want unlimited data.”. Watson Assistant sits at the top—level three.