Remove B2C Remove Digital transformation Remove Marketing
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  And the centrality of these experiences isn’t limited to B2C vendors.

B2C 64
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Now is the Time for “Moments-Based Marketing”

Reltio

Joe answered questions about the importance of hyper-personalization, digital transformation, and customer data to delivering what Forrester calls “ moments-based marketing.” This is a new approach to marketing that recognizes the real-time nature of customer engagement. What is “moments-based marketing”?

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State of the Global Capture & IDP Market

Info Source

Business use cases that involve unstructured inputs are increasingly addressed by RPA vendors, which is leading to a convergence of the traditional Capture and the Capture-related part of the RPA market. In the 5-year forecast period, Infosource expects the Capture & IDP market to grow to almost 8.5 Billion US$ in 2026.

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8 Interesting Predictions for the Intelligent Information Capture Market in 2022

Info Source

This trend also impacts how end customers communicate and interact in B2B and B2C environments, which is increasingly digital and involves a diverse set of input channels and formats. Preferences for interactions vary widely, with younger generations typically preferring digital or virtual interactions.

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8 Interesting Predictions for the Intelligent Information Capture Market in 2022

Info Source

This trend also impacts how end customers communicate and interact in B2B and B2C environments, which is increasingly digital and involves a diverse set of input channels and formats. Preferences for interactions vary widely, with younger generations typically preferring digital or virtual interactions.

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Delivering ROI for Our Customers When it Matters Most

Reltio

In today's uncertain market and economic environments, our customers must ensure that Reltio solves their most pressing data challenges while saving money, growing revenue, reducing risk, and creating efficiencies. Improved first call resolution in B2B and B2C call center environments created $3.1 million in savings.

MDM 52
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Reltio is recognized a Leader in The Forrester Wave™: Master Data Management, Q2 2023

Reltio

That’s why the quest for clean, connected, and actionable real-time data has become the linchpin of every successful digital transformation, even in this budget-constrained era. When done well, master data management (MDM) transforms enterprise data from a chronic source of frustration to its most valuable asset.

MDM 98