IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Experience building strategies like these have been  used by online retailers for years.

B2C 58

B2C B2B Customer Experience e-Delivery 58

IBM Big Data Hub

SEPTEMBER 6, 2023

Generative AI needs the right data As with all AI implementations, generative AI requires attention to sourcing and maintaining the underlying data. The familiar IT adage, “garbage in, garbage out,” still applies; high-quality data is essential to yield a high-quality result.

Marketing 122

Marketing B2B Customer Experience Communications 122

Bill Schmarzo - Dell EMC

APRIL 4, 2018

Figure 1: “Driving Business Strategies with Data Science: Big Data MBA” Because in our evolving world, successful digital transformation will be the difference whether a business survives or wilts in the modern economy. Digital Transformation is becoming a business mandate. Captures “What Does Success Look Like?”

Digital transformation 98

Digital transformation Big data Marketing Artificial Intelligence 98

Bill Schmarzo - Dell EMC

APRIL 4, 2018

Figure 1: “Driving Business Strategies with Data Science: Big Data MBA” Because in our evolving world, successful digital transformation will be the difference whether a business survives or wilts in the modern economy. Digital Transformation is becoming a business mandate. Captures “What Does Success Look Like?”

Digital transformation 40

Digital transformation Big data Marketing Artificial Intelligence 40