B2B Marketing Retail Training 
IBM Big Data Hub
MAY 17, 2024
Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Experience building strategies like these have been used by online retailers for years.
IBM Big Data Hub
SEPTEMBER 6, 2023
Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.
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Data Protection Report
JANUARY 10, 2023
On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Use of Special Category Data for direct marketing.
Bill Schmarzo - Dell EMC
APRIL 4, 2018
We sought to train our students – tomorrow’s business leaders – to embrace the “Big Data MBA” concepts in creating digital transformation-based business models. To support this training, we created a methodology that guided the students through a digital transformation exercise. Understanding the Customer Journey Mapping.
Bill Schmarzo - Dell EMC
APRIL 4, 2018
We sought to train our students – tomorrow’s business leaders – to embrace the “Big Data MBA” concepts in creating digital transformation-based business models. To support this training, we created a methodology that guided the students through a digital transformation exercise. Understanding the Customer Journey Mapping.
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