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The Customer Journey Digital Transformation Workbook

Bill Schmarzo - Dell EMC

We sought to train our students – tomorrow’s business leaders – to embrace the “Big Data MBA” concepts in creating digital transformation-based business models. To support this training, we created a methodology that guided the students through a digital transformation exercise. Captures “What Does Success Look Like?”

article thumbnail

The Customer Journey Digital Transformation Workbook

Bill Schmarzo - Dell EMC

We sought to train our students – tomorrow’s business leaders – to embrace the “Big Data MBA” concepts in creating digital transformation-based business models. To support this training, we created a methodology that guided the students through a digital transformation exercise. Captures “What Does Success Look Like?”