article thumbnail

Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

With the right generative AI strategy, marketers can mitigate these concerns. For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas. The journey starts with sound data.

Marketing 119
article thumbnail

E-commerce and EDI: What’s the difference?

OpenText Information Management

There are lots of different terms used to describe B2B process automation. This article will go into detail on these terms to dispel some of the confusion and explain common terms used within B2B process automation, including the differences between Ecommerce and EDI.

B2B 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a sustainable automotive supply chain

IBM Big Data Hub

B2B companies are under unexpected pressure to deliver digital experiences on par with those in the consumer space, and capturing customer loyalty is trickier than ever.​ ​ Yet dealers and retailers are struggling to find parts easily and meet promise dates to their end consumers.

B2B 64
article thumbnail

News alert: Voxel AI increases funding to $30M, aims to transform industrial workplace safety

The Last Watchdog

Best B2B Tech Tool of 2023 by Products That Count. Voxel software is transforming operations in warehousing, manufacturing, retail, transportation, construction, and oil & gas. Media contact: Bilal Mahmood, Stockwood Strategy. Featured in the Fast Company magazine Most Innovative Companies list. Mob: +44 (0) 771 400 7257

article thumbnail

The Local Business and Government Digital Marketing Dilemma — Top Eight Strategies in Virginia Emerging Into the Post-COVID era 2021

Interactive Information Management

Particularly the B2B, B2G, online B2C and nonprofit communities? Setting aside brick-and-mortar retail for a while more). What difference does this make to your business? In short, this year, your own publishing power needs attention, to your own audience for attention to you.

B2C 52
article thumbnail

Now is the Time for “Moments-Based Marketing”

Reltio

His research focuses on exploring strategies for leveraging technology to deliver relevant and engaging customer experiences. The shift to online commerce since the start of the pandemic in the US - both in B2C and B2B - has been dizzying. I read a CNBC interview last Monday with fashion designer and retail executive, Tory Burch.

article thumbnail

What is progressive profiling and how can it benefit your business?

Thales Cloud Protection & Licensing

Regardless of the business you run, whether it’s in retail, insurance, or healthcare, you’re likely to rely on user data to deliver the personalised experiences that individuals demand. Progressive profiling can support your customer strategies in a number of ways, allowing you to: 1. Enter progressive profiling.

IT 62