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This Identity Management Day, Go BIG or Go HOME!

Thales Cloud Protection & Licensing

Retail companies, for example, were forced to speed up their digital presence to avoid being totally disrupted. Retail companies, insurance companies, restaurants, and banks, to name a few, and even public sector organizations serving consumers or citizens were forced to adapt. The B2B landscape wasn’t that different either.

B2C 87
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Building a sustainable automotive supply chain

IBM Big Data Hub

For example, the chip shortage has been a call to action for both original equipment manufacturers (OEMs) and suppliers. ​ B2B companies are under unexpected pressure to deliver digital experiences on par with those in the consumer space, and capturing customer loyalty is trickier than ever.​

B2B 66
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas. 1 In regard to B2B marketing function, these leaders called out lead generation and sales nurturing as the top use cases.

Marketing 122
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New guidance on direct marketing

Data Protection Report

The Direct Marketing Guidance is accompanied by various resources, including checklists, FAQs, an online training module, specific guidance relating to SMEs, B2B marketing, data brokers, political campaigning and direct marketing in the public sector. B2B marketing on professional networking sites. 122 of the Data Protection Act 2018.

Marketing 104
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How to Win Customers and Drive Loyalty With Data

Reltio

Think of it this way: A customer at a major clothing retailer doesn’t differentiate her experience between shopping for sweaters on the website, trying on jeans in the store, or checking her email for a discount code. Instead of thinking about B2B or B2C, think H2H: Human to Human.

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Delivering ROI for Our Customers When it Matters Most

Reltio

The study’s composite customer had both B2B and B2C channels, which is an important characteristic as Reltio’s platform is deployed by our customers in both contexts. Improved first call resolution in B2B and B2C call center environments created $3.1 Increased registered users generated an increase in operating profits by $4.9

MDM 52
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US State Privacy Update: California AG Targets Financial Incentives For CCPA Enforcement

Privacy and Cybersecurity Law

This announcement by the AG is significant because it marks the first time the AG has publicly announced a targeted enforcement effort under the CCPA since releasing a general list of enforcement case examples this past July. AG Enforcement. Preparing and delivering a notice of financial incentive requires planning and strategic thinking.

Privacy 52