Three customer success trends in a post-pandemic world
OpenText Information Management
APRIL 4, 2024
As B2B SaaS companies gained popularity in the early 2000s, vendors faced a challenge: neglecting customer training and retention led to frustrated users grappling with complex software, resulting in higher churn rates and reduced profitability. What is customer success? Customer success grew out of the boom in SaaS companies. Forbes , 2022.
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