Predictions 2024: It’s All About The Data
John Battelle's Searchblog
DECEMBER 27, 2023
It started with the techlash after Cambridge Analytica in 2018, got a temporary reprieve with the pandemic, but is back with a vengeance thanks to the law of large numbers. Advertising will no longer be a sideshow to its sexier device business; it will be a $10-15 billion juggernaut with 50-90-percent profit margins.
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