John Battelle's Searchblog

JANUARY 3, 2011

DSPs (Demand Side Platforms) will fade into the fabric of larger marketing platforms. Related, MediaBank will emerge as a major independent player in the marketing world, playing off it's cross channel reach (outside of digital) and providing an alternative to the conflicted digital platforms at Facebook, Microsoft, Google, and Yahoo.

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Marketing Sales Privacy IT 109

John Battelle's Searchblog

DECEMBER 19, 2011

2011 was a strange year in many ways. Prediction 3: DSPs (Demand Side Platforms) will fade into the fabric of larger marketing platforms. . I am not predicting Ballmer will leave, but I think he and the company will most likely bring in very senior new talent to open new markets or shift direction in important current markets.

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Marketing Sales IT Big data 99

John Battelle's Searchblog

JANUARY 1, 2021

The company’s own employees are increasingly uncomfortable with their leadership, and its consumers and marketing partners are increasingly looking for alternatives to a platform they see as toxic and unwilling to change. The markets take a breather, and SPACs get a bloody nose. Predictions 2011. 2011: How I Did.

Marketing 144

Marketing Artificial Intelligence Blockchain Communications 144

John Battelle's Searchblog

DECEMBER 26, 2022

I usually do ten predictions each year, which means I’m planning on writing 11 posts this week. Many less “stable” coins have been wiped out entirely, and overall, the crypto markets have dropped by nearly $2 trillion since last year. Predictions 2011. 2011: How I Did. 2004 Predictions.

Marketing 69

Marketing Libraries IT Sales 69

John Battelle's Searchblog

JANUARY 4, 2015

If you think of Uber as a company that takes a previously expensive, complicated, and inefficient process and leverages the Internet, mobile devices, the 1099 economy , and logistics to create a 10X better offering, there’s no reason the company won’t identify and pick off one or more similar markets in 2015. China will falter.

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Marketing IT Privacy Personal data 111

John Battelle's Searchblog

DECEMBER 27, 2021

And hey, China’s got the Minority Report market in the bag!) And NFTs – the web3 equivalent of dot com stocks – grew into a massive market as well, clocking more than $10 billion in purchases last quarter. Unlucky #8: The markets take a breather, and SPACs get a bloody nose. Predictions 2011.

Blockchain 59

Blockchain Marketing Sales Artificial Intelligence 59

John Battelle's Searchblog

JANUARY 3, 2016

This trend will evince itself in many forms: We’ll see massive older companies shift their marketing focus to purpose-based messaging – both to insure top talent considers them as a career choice, and to maintain relevance to a new generation of purpose-based consumers. Predictions 2011. 2011: How I Did.

IoT 75

IoT Blockchain Marketing IT 75