Remove 10
article thumbnail

Predictions 2011

John Battelle's Searchblog

DSPs (Demand Side Platforms) will fade into the fabric of larger marketing platforms. Related, MediaBank will emerge as a major independent player in the marketing world, playing off it's cross channel reach (outside of digital) and providing an alternative to the conflicted digital platforms at Facebook, Microsoft, Google, and Yahoo.

Marketing 109
article thumbnail

Predictions 2024: It’s All About The Data

John Battelle's Searchblog

IP holders – artists, newspapers, craftspeople – will press their lawsuits and infuse the market with uncertainty and hesitancy. But stress fractures are inevitable as market forces shift. Enterprise Data Moves Beyond Marketing. And for once, it won’t be to make a marketing campaign more efficient.

Marketing 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2011 Predictions: How Did I Do?

John Battelle's Searchblog

2011 was a strange year in many ways. Score: 7 of 10. . Score this a 9 out of 10 (because Siri, while very important, is still not as good as it can be. Score this a 9 out of 10 (because Siri, while very important, is still not as good as it can be. Score: 8 of 10. Score: 10 of 10. Score: 7 out of 10.

article thumbnail

Grading my 2023 Predictions: The Batting Average Dips

John Battelle's Searchblog

Beyond that, Apple is already close to a $10 billion annual run rate in its app store advertising business. Well, I was right for a few months, but then, somehow, the crypto markets shook off all the bad news and … went batshit, rising 85 (Ethereum) to 160 percent (bitcoin). Crypto will go sideways in ’23. Grade: Fail.

article thumbnail

Predictions Review: Trump, Zuck Crush My Optimism In 2019

John Battelle's Searchblog

This past year, I predicted the fall of both Zuck and Trump, not to mention the triumph of cannabis and rationale markets. Nearly 10 million people were displaced by climate change in 2019. The fact is, this past year the black market for cannabis kicked the legal market’s ass. Damn, was I wrong. Whifferoo.

Marketing 127
article thumbnail

Predictions ’23: Advertising – Netflix, Apple, Amazon, Twitter

John Battelle's Searchblog

Apple, of course, owns a massive consumer data platform (iOS and the iPhone), and despite the insanely great contradiction inherent in a “privacy” company building a data-driven advertising business, Apple will likely grow past $10 billion in advertising revenues in 2023. (I’d My third, focused on markets, is here.

article thumbnail

Predictions 2021: Disinformation, SPACs, Africa, Facebook, and a Return to Tech Optimism

John Battelle's Searchblog

The company’s own employees are increasingly uncomfortable with their leadership, and its consumers and marketing partners are increasingly looking for alternatives to a platform they see as toxic and unwilling to change. The markets take a breather, and SPACs get a bloody nose. Predictions 2011. 2011: How I Did.

Marketing 144