Everyone Needs Master Data Management (MDM), But Don’t Call It That
Reltio
OCTOBER 28, 2021
How can you increase cross and upsell in a B2C Loyalty Management use case if you can’t connect Customer, Product and possibly also Location (retail outlet)? Everyone Needs Master Data Management (MDM), But Don’t Call It That. So why does MDM carry so much baggage from the past? For example Customer, Organisation, Product, Location.
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