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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  And the centrality of these experiences isn’t limited to B2C vendors.

B2C 64
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How to Tackle the Information Chaos Problem

AIIM

Many organizations are on some sort of Digital Transformation journey – or they should be. Everyone wants to “transform.” But what exactly is Digital Transformation? Ultimately, AIIM believes Digital Transformation is more than conventional change. Mobile devices are a key driver for the data.

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NEW TECH: Cequence Security launches platform to shield apps, APIs from malicious botnets

The Last Watchdog

The attackers have a vast, pliable attack surface to bombard: essentially all of the externally-facing web apps, mobile apps and API services that organizations are increasingly embracing, in order to stay in step with digital transformation. They are now chief privacy officer and chief technology officer, respectively.

Security 140
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Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.

Reltio

Users are demanding greater privacy — including transparency, choice, and control over how their data is used — and it’s clear the web ecosystem needs to evolve to meet these increasing demands,” Google announced in a blog post in January 2021. Privacy and Communication Preferences: Y/N. Relationships and Hierarchies: Y/N.

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Creating a holistic 360-degree “citizen” view with data and AI

IBM Big Data Hub

The key is making sure all this data is transparent and responsibly governed for privacy and security. In B2B or B2C circles, a 360-degree view of customers or citizens offers a holistic, comprehensive picture of a person based on data collected from all touch points.

B2C 52
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Open the Gates for Next-Gen Loyalty

Reltio

Make sure you comply with your data privacy and regulatory requirements , and above all capture and comply with how your customers want to engage with you.” Download the white paper: Customer Data Management in B2C: What We Learned from World’s Largest Retail & Consumer Brands. ” “Absolutely!”

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Reltio Named a Leader in the 2021 Forrester Wave™ Report for MDM

Reltio

Your data fuels your business and your digital transformation. Your ability to run a digital business and make insightful decisions depends heavily on how well you manage your core data. The report helps businesses that are considering MDM solutions by evaluating 15 of the top MDM vendors across 24 key criteria.

MDM 98