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Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.

Reltio

This has huge implications for advertisers and content publishers alike but, from a data management point of view, for B2B and B2C organisations the good news is that first-party cookies are not going away. Why MDM is the icing on the cake. Sales/Installation) at any time or is my business purely digital? Omnichannel: Y/N.

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Everyone Needs Master Data Management (MDM), But Don’t Call It That

Reltio

Everyone Needs Master Data Management (MDM), But Don’t Call It That. A few weeks ago I was speaking to a senior executive in one of the largest global consulting firms and his comment - “Everyone needs MDM but don’t call it MDM” - gave me immediate food for thought. So why does MDM carry so much baggage from the past?

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Reltio Named a Leader in the 2021 Forrester Wave™ Report for MDM

Reltio

The report helps businesses that are considering MDM solutions by evaluating 15 of the top MDM vendors across 24 key criteria. As the founder of Reltio, I am honored to see Reltio named a leader in MDM. We support both operational and analytical MDM use cases with a rich set of adapters and real-time streaming APIs.

MDM 98
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Why Twilio’s $3.2B acquisition of Segment may not be enough

Reltio

Gartner published a report to help address the confusion: Gartner: Choose Between CDP and MDM Solutions for 360-Degree Customer Insights. The accelerated shift to digital is forcing all functions to be data-driven, including sales, service, ecommerce, loyalty, digital, product and finance. That’s an important point.

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The Business Case for Modern Master Data Management Using the Forrester Consulting ROI Calculator

Reltio

Legacy master data management (MDM) systems had their place decades ago. With even higher expectations from MDM, the world has moved on. Enter modern MDM. But how can you estimate the quantifiable benefits you might expect from a modern MDM solution so you can make your business case? As a data leader, you like the idea.

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The Business Case for Modern Master Data Management Using the Forrester Consulting ROI Calculator

Reltio

Legacy master data management (MDM) systems had their place decades ago. With even higher expectations from MDM, the world has moved on. Enter modern MDM. But how can you estimate the quantifiable benefits you might expect from a modern MDM solution so you can make your business case? As a data leader, you like the idea.

MDM 52
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Say Goodbye to Legacy MDM, Say Hello to Reltio to Power Connected Customer Experiences

Reltio

Why You Should Say Goodbye to Legacy Master Data Management (MDM). Well beyond what the legacy MDM systems they implemented 5 years ago were designed to deliver. The data innovators that work with Reltio don’t want to be held back by legacy master data management (MDM) systems that are too slow, constrained and rigid to deliver.