Why Twilio’s $3.2B acquisition of Segment may not be enough
Reltio
OCTOBER 22, 2020
Gartner published a report to help address the confusion: Gartner: Choose Between CDP and MDM Solutions for 360-Degree Customer Insights. We believe the Segment acquisition by Twilio and the “death of the cookie” heralds an earlier start to the CDP market consolidation that Gartner predicted for 2023. 2) ENRICHMENT.
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