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Predictions 2024: It’s All About The Data

John Battelle's Searchblog

IP holders – artists, newspapers, craftspeople – will press their lawsuits and infuse the market with uncertainty and hesitancy. But stress fractures are inevitable as market forces shift. Enterprise Data Moves Beyond Marketing. And for once, it won’t be to make a marketing campaign more efficient.

Marketing 121
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Predictions ’23: AI Gets a Business Model (or Three)

John Battelle's Searchblog

Let’s start our 2023 predictions off with some thoughts on artificial intelligence. Instead it came from a non-profit artificial intelligence research laboratory called OpenAI. 2004 Predictions. 2004 How I Did. With ChatGPT , Silicon Valley seems to have gotten a bit of its mojo back. 2010: How I Did.

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Predictions ’23: Crypto, Tesla, IPOs, and Trump Takes a Bow

John Battelle's Searchblog

My first two long form prediction posts focused on big topics – artificial intelligence and digital advertising. This one, my last, will focus on a grab bag of market-related topics that have dominated the headlines at one time or another over the past few years. As CNBC put it, the tech IPO market collapsed in 2022.

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Predictions ’23 – The Summary

John Battelle's Searchblog

The first focused on AI , the second on advertising , and the third on markets , with a bonus call related to the ’24 election. 2004 Predictions. 2004 How I Did. But as I began that promised work, I realized it would test the limits of even my most dedicated readers (I see you, kids). Predictions 2010. 2010: How I Did.

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Predictions 2021: Disinformation, SPACs, Africa, Facebook, and a Return to Tech Optimism

John Battelle's Searchblog

The company’s own employees are increasingly uncomfortable with their leadership, and its consumers and marketing partners are increasingly looking for alternatives to a platform they see as toxic and unwilling to change. The markets take a breather, and SPACs get a bloody nose. 2004 Predictions. 2004 How I Did.

Marketing 144
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Eli Manning and the power of AI in ESPN fantasy football

IBM Big Data Hub

But we needed someone who could help us tell the story; someone who could grab the attention of fantasy football enthusiasts, introduce them to the artificial intelligence of Watson, and encourage them to embrace the era of data-driven decision making. check out Eli’s visit to IBM Research here ). Which brings me back to Eli.

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Predictions 2021: How’d I Do? Pretty Damn Well.

John Battelle's Searchblog

2021 was the year legislators were pummeled with Silicon Valley lobbying around how China is about to kill the US with its insurmountable lead in artificial intelligence. And hey, China’s got the Minority Report market in the bag!) Unlucky #8: The markets take a breather, and SPACs get a bloody nose. 2009 How I Did.