Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.
Reltio
JULY 21, 2021
How an increased focus on first-party data could be the recipe for success in delivering an amazing omnichannel customer experience. Since there is no way for consumers to control where and how their personal data is used, it could be said that we have all lost our appetite for third-party cookies.
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