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Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.

Reltio

JULY 21, 2021

How an increased focus on first-party data could be the recipe for success in delivering an amazing omnichannel customer experience. Since there is no way for consumers to control where and how their personal data is used, it could be said that we have all lost our appetite for third-party cookies.

Customer Experience 52
Customer Experience B2C MDM B2B 52
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Is Your Customer Experience Future-Ready?

Reltio

APRIL 25, 2019

Blake Morgan , Customer Experience Futurist, makes her point in the Forbes article Five Trends Shaping the Future of Customer Experience In 2019. According to her, “customer experience (CX) is now seen as a key business strategy for every brand.”

Customer Experience 75
Customer Experience Digital transformation B2B B2C 75
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