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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.

B2C 65
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Respecting Privacy and Data Protection: World Consumer Rights Day

Thales Cloud Protection & Licensing

Privacy and data protection are not the only things consumers expect from a retailer. They also demand exemplary customer experience, and most are not shy about taking their business elsewhere if their expectations go unmet. How can retailers rise to meet these demands? Why is CIAM key to protecting consumers’ rights?

Privacy 71
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Open the Gates for Next-Gen Loyalty

Reltio

” “So you like the whole experience.” Oh, you want us to leverage customer experience for loyalty?” In the modern connected age, customer expectations have changed. Millennials in particular, place a premium on experience and at times are ready to forego financial rewards of loyalty.

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Data Innovator Spotlight - Interview with Charles Joseph, DataZed

Reltio

B2B, B2C or B2B2C: B2B. However, there is plenty of room to improve data processes, especially in the smaller businesses where manual activity in Excel is still dominant. Rather than challenges when it comes to data, the mindset should be of opportunity. It comes back to data. Years in Position: Over 10 years.

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Is Your Customer Experience Future-Ready?

Reltio

Blake Morgan , Customer Experience Futurist, makes her point in the Forbes article Five Trends Shaping the Future of Customer Experience In 2019. According to her, “customer experience (CX) is now seen as a key business strategy for every brand.”

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Reltio Named a Leader in the 2021 Forrester Wave™ Report for MDM

Reltio

You need to know the relationships between different data domains in a holistic way to better understand your core business operations. We deliver this 360-view capability for any entity, person, organization, product, and location for B2B and B2C environments with out-of-the-box data models and solution accelerators.

MDM 98