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Putting AI-enhanced analytics at the heart of retail customer experience

OpenText Information Management

The cell had worked out this was a trip … The post Putting AI-enhanced analytics at the heart of retail customer experience appeared first on OpenText Blogs. I hadn’t told it where we were going – there wasn’t an appointment on my calendar.

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Building a sustainable automotive supply chain

IBM Big Data Hub

B2B companies are under unexpected pressure to deliver digital experiences on par with those in the consumer space, and capturing customer loyalty is trickier than ever.​ ​ Yet dealers and retailers are struggling to find parts easily and meet promise dates to their end consumers.

B2B 65
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Data curation is key, along with setting guardrails and supervision to address bias and ensure consistency of brand voice and accuracy of product and service information. For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas.

Marketing 120
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Discovery to delivery: Transform the shopper’s journey

IBM Big Data Hub

The challenges of keeping a promise The challenge is particularly true in highly competitive areas like omnichannel retail or even B2B domains—wholesale distribution and dealer-based after-market parts. It becomes very challenging to uphold the promise when so much is changing in the processes that trigger demand and supply.

B2B 81
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Is customer engagement the answer to the ‘existential threat’ facing Utility companies?

OpenText Information Management

This blog looks at the reason that customer engagement is so important for the industry and whether a fresh perspective … The post Is customer engagement the answer to the ‘existential threat’ facing Utility companies? appeared first on OpenText Blogs.

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Reltio Advances in Gartner Magic Quadrant for MDM Solutions

Reltio

Reltio Connected Data Platform is the only cloud-native, multi-tenant, multi-domain MDM software as a service ( SaaS ) platform on the market. Gartner points to Reltio’s “market momentum,” “real-time B2B and B2C,” and a “mature cloud offering” as Strengths. I wrote about GPI in a blog last month. . Unparalleled Performance.

MDM 98
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The Customer Journey Digital Transformation Workbook

Bill Schmarzo - Dell EMC

Figure 1: “Driving Business Strategies with Data Science: Big Data MBA” Because in our evolving world, successful digital transformation will be the difference whether a business survives or wilts in the modern economy. Digital Transformation is becoming a business mandate. for more details).