This Is What Happens When Context Is Lost.
John Battelle's Searchblog
SEPTEMBER 15, 2017
Back in the year 2000, Google rolled out AdWords , a fantastically precise targeting technology that allowed just about anyone to target their advertisements to…just about anyone, as long as that person was typing a search term into Google’s rapidly growing service. Facebook: People Based Marketing FTW. Then along came Facebook.
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