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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

Back in the year 2000, Google rolled out AdWords , a fantastically precise targeting technology that allowed just about anyone to target their advertisements to…just about anyone, as long as that person was typing a search term into Google’s rapidly growing service. Facebook: People Based Marketing FTW. Then along came Facebook.

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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

Back in the year 2000, Google rolled out AdWords , a fantastically precise targeting technology that allowed just about anyone to target their advertisements to…just about anyone, as long as that person was typing a search term into Google’s rapidly growing service. Facebook: People Based Marketing FTW. But advertisers didn’t care?—?after

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article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

Back in the year 2000, Google rolled out AdWords , a fantastically precise targeting technology that allowed just about anyone to target their advertisements to…just about anyone, as long as that person was typing a search term into Google’s rapidly growing service. Facebook: People Based Marketing FTW. But advertisers didn’t care?—?after

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This is the old ChiefTech blog.: Articles & Papers

ChiefTech

Disclaimer: Information on this blog is of a general nature and represents my own independent opinion. 2004, Success at Ernst & Youngs Center for Business Knowledge: Online Collaboration Tools, Knowledge Managers, and a Cooperative Culture, in Madanmohan Rao (ed.), ©2005-2009. Please seek advice for specific circumstances.

Paper 40
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The History of Computer Viruses & Malware

eSecurity Planet

Even as we focus on current cybersecurity threats and protections , it can be just as important to take a look at the history of these malicious pieces of software and how their beginnings inform the way they’re used and circulated today. He also was the person who first defined the term “computer virus.”