John Battelle's Searchblog

DECEMBER 12, 2011

In it, he riffs on something that’s been bugging me as I work on the book. ( image ) An interesting interview in the NYT I missed from last week, with noted author Neal Stephenson. He ticked off the tropes of what he called “techno-optimistic science fiction,” including flying cars and jetpacks. Again, a beat. He’s rolling.

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IT 86

John Battelle's Searchblog

JANUARY 6, 2015

Google was a riff on a mathematical term that was almost unimaginably large (a googol, or 10 with 100 zeroes after it). The post The Three Golden Rules of Naming Something appeared first on John Battelle's Search Blog. image ) I love being part of naming something. It doesn’t have to be. Any help?!). Rule #2: Narrative.

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IT 93

John Battelle's Searchblog

MARCH 11, 2009

I'll have a longer riff on the company shortly, but suffice to say, I find it fascinating. Just off the phone with the folks behind Aardvark , a (relatively) new service that will most likely be the talk of SXSW this week. Many things make this company worth watching, its backers, its model, and its approach.

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IT 45

John Battelle's Searchblog

MAY 18, 2023

And every so often I’d surprise myself with a new riff that seemed to come out of nowhere. My first kit, a Pearl Vision walnut finish. I miss that kit. That’s the case with me and the drums – an instrument I picked up a dozen years ago but only recently have come to understand as infinitely intricate.

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IT 52

Adam Levin

MARCH 16, 2020

Also known as “CEO fraud” and “W2 fraud,” BEC is a very damaging form of phishing–one that riffs off the whaling method, where the hacker’s goal is to trick a c-suite employee into clicking a link or opening an attachment. Of those cases, 23,775 of them were business email compromises (BEC).

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Phishing Insurance Data breaches Personal data 52

John Battelle's Searchblog

SEPTEMBER 30, 2009

I'm kind of proud of my third and final post , which riffs on the first two and goes a bit, well, meta. Thanks to the BingTweets program, I've been asked to opine on search and decision engines. I'd love to know what you guys think of it. And what might that process teach us about what the Web lacks today and might bring us tomorrow?

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Communications IT 65

John Battelle's Searchblog

MARCH 21, 2010

The idea sprang from Tim's " War for the Web " post last Fall, but we're taking that riff and broadening it, identifying chokepoints on an increasingly crowded chessboard. Each year at the Web 2 Summit , Tim and I try to focus our program on an overarching theme that we believe best sums up the year ahead. The stakes are high.

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Marketing Access IT 81