New UK Online Behavioral Advertising Code Released
Hunton Privacy
DECEMBER 4, 2012
On November 21, 2012, the UK Committee of Advertising Practice (“CAP”) released new rules on online behavioral advertising (“OBA”). Not create OBA that is designed to target children age 12 and under. Pan-European Industry Initiative. The New CAP Rules. Rule 31.1.2). Rule 31.1.3).
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