Remove tag data-protection-impact-assessment
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Data privacy examples

IBM Big Data Hub

An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. One cannot overstate the importance of data privacy for businesses today. The app heavily encrypts all user financial data.

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The most valuable AI use cases for business

IBM Big Data Hub

For example, Amazon reminds customers to reorder their most often-purchased products, and shows them related products or suggestions. Generative AI can produce high-quality text, images and other content based on the data used for training. A flood of applications can be screened, sorted and passed to HR team members with precision.