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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

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Have you forgotten the right to be forgotten?

CGI

The SAR is not simply an add-on to the cyber security aspects of GDPR; to be thought of in terms of compliance and penalties. Respondents to the survey were typically working in a B2B industry rather than B2C and may have different expectations of the potential number of SARs. Without this, it’s hard work! SARs – an irrelevance?

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